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Bershka Essay

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Below is an essay on "Bershka" from Anti Essays, your source for research papers, essays, and term paper examples.

Profiling
Bershka's public is characterized by adventurous young people(mainly between 15-29   and female) , who are aware of the latest trends and are interested in music, social networks, street art and new technologies . Is for youngesters who see shopping as a social and funny experience.
It has 500 stores in 34 countries.

COUNTRIES
AFRICA AMERICA           ASIA
Moroco Ecuador China
El Salvador Hong Kong     Guatemala Indonesia
Venezuala Japan
Dominican Republic Kazakhstan
Colombia Macao
Malaysia
Singapore
South Korea Thailand
Europe
Andorra
Austria
Azerbaijan
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
España
España - Islas Canarias
Estonia
France
Georgia
Germany
Greece
Hungary
Ireland
Italy
Latvia

Lithuania
Macedonia
Malta
Montenegro
Netherlands
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Switzerland
Turkey
Ukraine
United Kingdom
Middle East
Bahrein
Egypt
Israel
Jordan
Kuwait
Lebanon
Qatar
Saudi Arabia
Syria
United Arabian Emirate
The Brand (This part probably doesn’t have interest but I included here for you too see)
Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 13 years on, the chain has over 750 shops in more than 54 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 260,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.
In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes...

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