Promotional mix…………………………………………………………………10 a) ATL b) BTL 5. Conclusion, Recommendation………………………………………………………..11 6. Bibliography……………………………………………………………………12 1. Introduction a) Facts Four Seasons Hotels Incorporated is one of the world’s leading hotel management companies specializing in luxury and resort properties. The Four Seasons Inc. manages more than 82 hotels and resorts in 34 countries all over the world.
Backgrounder Sample Case for Video Storyboarding Exercise GR Hotels Corporation (GR) Backgrounder Company History (1991 to 2007) GR Hotels Corporation (GR) is a privately-owned corporation that operates two large mid-scale hotels, one in Montreal and one in Toronto. The corporation was founded by the Gemron family in the late 1980s. The company’s first hotel was built near the Toronto international airport and opened in early 1991. GR expanded quickly, opening a hotel in downtown Montreal in 1992. The hotels are branded as GR Hotels, e.g.
The partners initially concluded that Stemberg was overestimating the market. “Look,” Stemberg told Romney, “your mistake is that the guys you called think they know what they spend, but they don’t.” Romney and Bain Capital went back to the businesses and tallied up invoices. Stemberg’s assessment that this was a hidden giant of a market seemed right after all. So Bain Capital invested $650,000 to help Staples open its first store in Brighton, Massachusetts, in May 1986. In all, it invested about $2.5 million in the company.
HILTON HOTELS (Brand Differentiation through CRM) Group Assignment (Part: 1) GBMP 508-02 Submitted by: Farrukh Shafaat (821-220-696) Abraham Mathew (821-189-289) Harikrishnan Rajeev (820-871-333) Prateek Sodhi (821-182-672) Sumeet Raju (821-166-576) Dapinder Singh (820-921-872) Hilton is the global leader in the hospitality industry operating more than 3200 hotels and resorts in 77 countries across six continents. Hilton Hotels Corp is engaged in the ownership, management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties Hilton remains synonymous with hotel because of its innovative approach to products, amenities and service. Hilton is the most recognized name in the global lodging industry. The Hilton Hotel group is one company that has adopted a balanced scorecard approach. It measures its CRM performance by reference to 5 different sets of metrics: operational effectiveness, revenue maximization, customer loyalty, brand standards and learning and growth.
Advanced Corporate Finance Case: Hansson Private Label Group members: Priyanka Kushwaha, Joshua Downs, Diego Martin, Bobur Rasulov Q1. HPL, started in 1992, is manufacturer of private label personal care products. Tucker Hanssen bought the company for $42 million to capitalize on the powerful trend of increasing share of private labels in consumer-products sales. The company since then grew steadily to generate revenues of $680.7 million in 2007. HPL now had four plants, all operating at more than 90% of capacity.
Consideration of changes needed to the organizational design and inter-departmental structure, will be determined to procure The Plaza Inn’s survival of the future. The Plaza Inn, a French hotel affiliate of Relais & Chateaux, is a 50-room hotel in Kansas City, KS. In business since the 1920’s, this historically renown Victorian-style hotel was revamped in 1985, by owners/entrepreneurs Andre Bertrand, Tim Boyle, Antoine Flurie acting as general manager, and an additional 20 limited partners. As cited in Travel Magazine in 1987, it was voted among the “ten best new inns” (Daft & Lane, 2010). Trouble arose in 1989 at the resigning of the general manager, due to “irreconcilable differences” (p. 574).
Marketing plan for kohler SWOT Analysis Strengths: (internal) * Brand recognition for 140 years, privately owned * Quality, high end products * Variety of products: kitchen and bath, global power, interiors and hospitality and real estate * International on 6 continents * High employee satisfaction (3.95/5 on indeed.com) * Crystal Vision Awards for giving back to the community * $5 Billion in revenue November 2012 * Kohler was named one of Fast Company magazine’s top 30 companies who “get it” when it comes to design in 2011 Weakness: (internal) * Product recalls tarnishing brand image (Marketline) * Kohler has to depend on money it generates instead of capital market funding due to it being a private company. Opportunities: (external) * Give back to community, volunteer, Habitat for Humanity * Developed a long term sustainability focuses on environmental footprint reduction * One of six companies in the world that makes toilets Threats: (external) * Lower quality made products * Real estate market fluctuation * Other competitors such as Masco are much larger, so they can absorb price changes in raw materials much easier. * Other competitors have a larger market share in small engines than Kohlers does which gives them a competitive advantage. Competitors: General Electric (Employees:305,000) Kenmore (Employees:293,000) Moen Gerber Plumbing Fixtures American Standard Masco (Kohler) Employees: 30,000 References Kohler Co. SWOT Analysis. (2012).
| Marriott Corporation:The Cost of Capital | Case Analysis | | | GROUP ONE, LLC 123 Woodward, Detroit, MI, Ph: (313) 570-1000 April 5, 1988 Mr. Dan Cohrs Vice President of Project Finance Marriott Corporation 10400 Fernwood Road Bethesda, MD 20817 Dear Mr. Cohrs, Thank you for selecting Group One, LLC. We have reviewed Marriott’s financial information provided; the company’s planned financial strategy, current market conditions, and overall and financial information on comparable competitors. Based on the information gathered and reviewed we have prepared discount rates for Marriott’s three divisions: Lodging, Contract Services and Restaurants. In addition, per MC’s request Group One has reviewed whether divisional discount rates should be used to determine incentive compensation. Briefly, it is Group One’s recommendation that Marriott use divisional discount rates based on each division’s industry to discount future project cash flows.
5.5 Turnover of Accommodation providers in the areas by hospitality/ hotel sector share (%) 5. How robust is the market? 6.6 Number of businesses engaged in the provision of Hotels and similar accommodation by age of business (number and %) II. MARRIOTT (500W) 1. COMPANY PROFILE 2.
Sol Kerzner Kerzner was born in Troyeville, Johannesburg, the youngest of four children to Jewish Russian immigrants. His family started a hotel chain; after Kerzner graduated as a Chartered Accountant, he took over the running of the group and went on to create the most successful hotel group in South Africa, Sun International. He is now the Founder, Chairman and CEO of Kerzner International and his career spans more than 45 years in the resort industry. With his accountant diploma in hand,Sol Kerzner worked in Durban in a small hotel with 50 rooms, owned by his parents.At 29, he sold the hotel and bought a modest house on the beach in Umhlanga Rocks . Kerzner’s career in hospitality began in 1962 with the purchase of the Astra Hotel in Durban.