Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property. Using a marketing plan that targets professionals, retirees, and families will benefit the shareholders and employees of McBride Financial Services. To target families and retirees McBride Financial Services can use newspaper, television, and radio advertisements. Professionals can be targeted with the use of social media, Internet, or smart phone applications. The goal of a good marketing plan is to increase services, which increase profit of the firm.
In contrast “likes” measures the number of likers or the size of the audience on Facebook. b) For Carmex, “engagement” is more likely to be important because “likes” can be obtain easily through contests and promotions but these people may not exactly be the fans of the Carmex product. Carmex
(Collins, 2014) The rapid rise in the use of social media is changing the way we communicate with each other at a great pace. At the click of a button thoughts can be shared with thousands of others. The ability to communicate instantly via social media takes away the time to reflect before making posts or statements that, on reflection, might be moderated before publication. It is wise to consider carefully whether the information is respectful, appropriate and professional and whether it should be permanently visible in the public domain. (Wylie, 2014) Using social medial professionally The rapid development of the technology underpinning social media allows us to communicate with individuals and families across the world as never before.
As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
3) (+) Social networking has become a key revenue-generating sector of the economy. This new sector is booming thanks to a new series of products and services but also thanks to a new set of marketing tools and different strategies namely communication and collaboration within staff allowing an increased productivity. (-) Social media is an easy and accessible distraction at work, from
both the advantages and disadvantages of allowing employees to have access to the social networking sites during working hours. Information resource and Fast communication medium It is believed that most of the very successful businesses have the best and fast communication mediums. These forms of communication devices allow employees to surf the internet a high speeds allowing them access to information that in one way or another assists them in solving some of their work problems. Also their access to some social networks e.g. LinkedIn may help them meet new professionals form different fields who can assist them in solving some problems.
The invention of the internet has revolutionised the communication industry allowing for people to easily communicate to family and friends overseas through a variety of options. Some of these options are video calling such as Skype or instant messaging such as through Facebook. The whole communication industry has been directly or indirectly affected by the internet, with phone companies now offering low cost Voice Over Internet Protocol (VOIP) phone calls and making cheaper bundles when you buy their internet services and their home phone services. The internet has not only helped people to easily keep in touch, it has also created a knowledge boom allowing people to access Billions of documents and resources at the touch of a button. Mobile phones have also allowed people to always keep in touch with people when they are out and about.
The modern internet has since revolutionized the way we communicate. Websites like Facebook and twitter allows you to share images and thoughts with a large group of people. Programs like Skype and other voice over IP (VOIP) services allow you to talk to people over your internet connection at much lower cost than standard telephones. Email has made sending letters faster and cheaper over postal providers. These advancements have challenged traditional services requiring them to a change their business models to keep up.
One prime element of social networking is its ability to influence and encourage social change. On online sites such as Facebook, anyone with access to a computer and internet connection can create a page regarding whatever topic or issue they wish to communicate to others. Often, pages as such become extremely popular and will generate at least thousands of followers, and occasionally millions. Social networks allow people, especially those of the younger generation, to be well-informed about what is happening around them and have an influence on society. The Michigan State Professors provide the example when,”MeetUp helped volunteers organize grassroots political activities during the 2004 U.S. presidential campaign” (Ellison).
Firstly, it is alpha socialisers. A few people will use the social networking sites to flirt or meet new friends. It encourages people to broaden the friends pool and start up new relationship in real life. Social network sites can be the first step in building a relationship in real world. Secondly, there are also some attention seekers in social networking site.