1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
Knowing the difference between leadership and management makes all the difference. Steve Jobs was a computer designer, executive and innovator and a role model in his business and personal lives. Jobs emphasized on the importance of teamwork to his employees. Steve knew that the right people can be a greatest asset. He believe in his motto “Great things in business are never done by one person, they are done by a team of people.
(2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers". A good example of the controlled part of that statement is best illustrated by Apple's universally acclaimed practices (3) a) Accountability - everyone is accountable for their actions. b) Hire the best - experts who can work as part of a cross-functional team c) Consistency - Simple products, intuitive and engaging d) Excellence above revenues - back the customer from beginning to end, revenue will naturally follow e) Treat employees well – loyalty is generated when the employee feels that the company cares about them. Two ways Apple attempted to accomplish this it through the Pioneering telecommuting and nap rooms. Apple’s culture went through three distinct phases, growing with Jobs, Live without jobs, and look out jobs is back.
* It is the third largest mobile phone manufacturer following Samsung mobile and Nokia. * Apple went public in 1980 and by 1982 it hit $1 billion in sales becoming the first manufacturer of personal computers to make such revenue. * With over 13,500 employees all over the world, the labor policies of this giant have been the source of much complains and criticism. * All over the world, apple distributes and sells products via a channel of online stores, sales offices, authorized dealers and using
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. What basic design elements and graphic techniques were used in the creation of this visual identity?
The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. [6] The word "Computer" was removed from its name on January 9, 2007, reflecting its moved focus to consumer electronics after the introduction of the iPhone. (Simon, 2007) Apple is the world's second-largest information technology corporation by income after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most well-regarded company in the United States in 2008, and in the world from 2008 to 2012. Though, the company has acknowledged condemnation for its contractors' labor practices, and for Apple's own environmental and business practices.
A good example of a game changing company that has help mold the modern world would be Apple. Apple was founded by Steve Jobs and best friend Steve Woznaik on April 1st, 1976. Their first computer was an upgraded version of computer giant IBM’s basic model the 6502. Most people don’t have what it takes to be an entrepreneur or product manager. A lot
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.