The Market Segment (Primarily women 30 and under) connected with segments Brand Values of honesty, human and animal welfare and the concept of their money from purchases going to a ‘greater good’ or ‘better purpose’ – this was a new concept at the time. From Porters 5 Forces Model we can see that the cosmetics industry was attractive when looking at the industry from TBS perspective (See Appendix 1a). You can also see from its success how over time it changed and competitors followed. (See Appendix 1b) After reading the case study and performing analysis you could say that TBS effectively moved into a ‘Blue Ocean’ with their market position in the cosmetics industry. When reviewing a Strategy canvas(Appendix 2) for Cosmetics industry and TBS you can see how TBS tailored it use of the perceived Critical success factors to stand apart from the ‘industry norms’.
WOMENS RIGHTS From the beginning of the Tang dynasty, in China, in 618 on to the Song dynasty, in China, in 960, the status of women in the beginning was looking good for a change, but that hope for more rights ceased when their status went on a downward spiral. In the beginning of these eras there were many rights in jobs, traditional customs, and they had freedom of religion. In the middle of these eras the Chinese men changed their minds about religion, jobs, and traditional customs. Finally, at the end of the Song dynasty women lost most of their rights in jobs, freedom of religion, and they had no choice whether or not to participate in the new customs for women. In the beginning of the Tang dynasty
For example, "A Chinese belle must be fat, have smalls eyes, short nose, high cheeks, and feet which are not larger than a man's finger." (Montez 26). This woman may have not wanted to perform these altercations on her body because she may not see it as beauty. However, in part of her culture, she must look a certain way in order to be perceived as beautiful. Thus, she wants to fall in the "norm" of beauty.
They wanted their image to change. An artist, Charles Dana Gibson believed that the Gibson Girl represented the loveliness of American women. The Gibson Girl influenced society in the early 1900's much like Barbie influenced society of the late 1900's. She was critiqued by many people; much like Barbie is today, for creating an unrealistic perfect image of what women should look like using picture-perfect proportions and long flowing hair. Regardless of the criticism she soon became a trend setter.
The theme of fantasy is employed in the ad as an effective vehicle to deliver the ad’s appeals and to manage possible objections over the inevitable depiction of the model as a sex object, Chanel has been a supplier of luxury goods to affluent, high-status women for the last century. The brand certainly has been around to witness women’s evolving roles in society, from roles that were traditionally domestic to those now outside of the home and family: women are now leaders of state, CEO’s, fighter pilots and firefighters. The ad seems to antithesize the ideals of women’s independence and strength by displaying a nude model draped over the top curve of a giant Chance bottle. The model is covered, barely, with red and pink rose petals, and she is accessorized--a pair of expensive gold heeled sandals, and a dark-haired Casanova nuzzling her neck. Unlike the cool, dark, shades used to convey drama and sophistication in other Chanel campaigns,
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
For example, no matter how beautiful a woman’s beauty from the outside can be. Her beauty can take her so far to the point that if her personality is ugly, she can appear to be an ugly person on the outside as well. Oochigeaskw clothes were traditional and because she wasn’t thinking like her sisters. Instead of wearing fancy clothes, she made her own dress “decorated in the style of long ago”. I guess she was trying to balance out her wardrobe and the scars that she had on her face.
The G-string is a symbol of society’s control over women. The G-string is seen as a societal need in order to be sexy and dictates how others see us and defines our power of seduction. In the story, the mischievous panties become the standard of sexy which every woman must meet. Gillian feels she needs to wear a G-string in order to fit in, be sexy, desirable to men, and most of all modern. Gillian strives to be more like the stereotypical character, Jeanie who originally introduces her to the G-string.
Kingston’s story “A Song for a Barbarian Reed Pipe” employs numerous fantasy elements in depicting her separation from the restrictiveness of China and further, her discovery of harmony between her ancient family’s culture and her new American one. Navigating through confusion and anger, Kingston is ultimately able to remove herself her Chinese bindings and find a sense of accord between her past and her future. Kingston’s rhetoric conveys her struggle with the complexities of her Chinese culture and her inability to come to a core truth. Furthermore, she gravitates toward American culture for its simplicity. Kingston is having difficulties sorting fact from fiction in her mother’s story about Moon Orchid’s encounter with her husband.
The poem begins with the perspective of the sister in China as she describes the tradition of her people and the adaptations they have made. After some brief background into the Chinese culture, Song moves to focus on the relationship between the speaker and her sister. “And the daughters were grateful: They never left home. To move freely was a luxury stolen from them at birth” (Song); Song uses these lines to describe the realities that come with living in China and the idea that one may never actually leave to discover America. In the first part of the poem Song conveys that the life lived in China is not a glorious one.