Beauty Essay

1438 WordsOct 1, 20116 Pages
Beauty Is In The Eye of The Media For as long as I can remember, I have idolized the girls that graced the cover of Vogue magazine. Every turn of a page was a model or celebrity so flawless and elegant. I couldn’t understand how two people could mate to produce such perfection. I now know the truth. Beauty that lies on the pages of these magazines is created. Girls that strive to look like those who pose for magazines are striving to be someone that they physically can never be. Beauty is stereotypical, rather than being in the eye of the beholder as many say. The media creates what is beautiful, and through advertisements and embellished photographs, convinces many women that to be beautiful one must buy this, wear this, and lose this much weight. The real question; what is the media’s definition of beauty based on? It is simple how the media got its definition of what “beauty” really is. Magazines create these false perceptions of what beauty is to increase profits. If advertisements continue to tell women that they need to lose weight through the Atkin’s diet to look like Scarlett Johanson, prevent aging through this Clean and Clear anti-wrinkle cream like Victoria’s Secret model Adriana Lima does, or purchase this season’s Gucci head scarf to create mystery and leave the boys wanting more (the scarf, seen on the winner of America’s Next Top Model Season Five), women will continue to do so. Magazine product advertisements bring in profits through the focus on bringing out women’s insecurities. As stated in an article from the Media Awareness Network; a Teen Magazine article from 2003 stated, “35% of girls 6 to 12 years old have been on at least one diet and that 50 to 70% of normal (healthy) weight girls believe they are overweight.” The article goes on to state by a media activist named Jean Kilbourne that "Women are sold to the diet industry by the

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