Beach Resort Threats

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Threats The unique selling proposition of this resort is the seclusion from other intrusions and the kind of private beach feeling that the customer is experienced with. As expanding the beach facility will bring in more people and disturb the customer there is another form of threat which is lurking in. The threat is about the expansion plans by competitors. If the nearby competitors plan to expand their business the seclusion of the beach will be threatened and people from other home stays will start using the beach front which cannot be avoided. This is an imminent threat as the beach resort chain chera which is capable of high scalability is developing a property near. Once they start operation the exclusivity of the private beach type home stay will be threatened and this is something should be taken care immediately. Frequent power cut is a threat. The home stay is currently targeting only foreign customers, who are not experienced with frequent power cuts. So this could be a major discomfort for the customers given the climatic conditions of the beachfront which could turn hot sometimes. This can easily be taken care of if the whole property is covered with a backup power. The home stay comes under the local panchayat so not much can be done regarding the power supply; easy way to tackle is to have a power backup like an un interrupted power supply arrangement which is economical also. The property doesn’t have a fresh water supply from panchayat, it is currently relying on the well water inside the property. This is the only source of water. There is a threat that saline water might seep in spoiling the drinking water. This cannot be stopped and if the ground water turns salty, which is very likely given the location of the property, it is important to make alternate arrangements for water. The local panchayat has a water supply which is available in
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