Be the Manager Essay

482 WordsJul 1, 20132 Pages
Questions: 1. Analyze the major forces in the task environment of a retail clothing store. First the task environment is the set of forces and conditions that originate with suppliers, distributors, customers, and competitors and affect |an organization's ability to obtain inputs and dispose of its outputs, because they influence managers on a daily basis. I think the retail clothing store is a representation of old or new fashion customer needs. The old fashion customer needs are represented by those customers who do not care about the latest fashions and purchase the same styles they always have. The new fashion customer needs are those who love to keep up with the latest fashions that they see on TV, in magazines, or on their friends. Both can be profitable markets for any company, but first company should to analyze the environment where they want to build their stores. This includes the competition as well as the general social, economic, political and global trends. The company also need to know who will be their potential customers in given region like old or new fashion to create the good task environment for them. For example, Levi Strauss responded to Casual Fridays by marketing Dockers. Levi Strauss is a good example of a company that markets a standard brand with little change and is still in demand while also responding to changing trends such as relaxed fit for the expanding waists of Baby Boomers customers. Many catalog stores have also developed websites that allow customers to shop from catalogs and order online. 2. Devise a program that will help managers and employees to better understand and respond to their store's task environment. One approach for managers would be to look at the web sites of online retailers such as L.L. Bean or Lands End. These could be used as training tools for employees and managers to see what the

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