Bcg Matrix Apple

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Ans 3) In the year 1960s, Bruce Henderson, founder of the Boston Consulting Group, BCG, developed his portfolio matrix. Which later had dramatic effect on the business world? was dramatic. The main theme of the BCG matrix is that the best strategy is to control market share when the market is developed. The main points are as under 1. Profitability is highest when the market matures. 2. A leading market share gives the highest gathered production volume. 3. Experience curve, tells us that high volume leads to lower production costs. 4. Low production costs can either be used to reduce prices and take market share, or to increase profit margins. The BCG matrix proved a great success and most of the big American companies took benefit and reviewed their business performance in light of its recommendations. But later it received lot of criticism and other models like business process re-engineering were used instead of BCG matrix. If we apply BCG matrix to Apple Inc. the most probable results will be like, Apple has quite a differentiated product line, and BCG matrix can prove a vital tool. As a whole, Apple has a very strong portfolio. The company sparkles with its Cash Cow product iTunes, Star products such as iPhones and iPods, and Question Mark products, such as Mac OS X’s and Mac software. I have placed Mac OS X’sproduct line and the Mac software in the Question Mark category as I believe that it has a potential to either gain market share or degrade to the Dog category. In both cases, current statistics show high growth rates and low relative market shares. Mac OS X has a growth rate of 31.7% and relative market share of .09. Mac software fares similarly, with a growth rate of 32% and a market share of .01. This rapid growth means the products consume more than they are produced, thanks to their low market share. Such low market shares might suggest
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