Bc Packers Essay

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APPENDIX Gourmet Segment 1989 1988 Segment Size Selling Price / Case New Segment Size Conservative Realistic Best BCP Estimated Sales Rev Conservative Realistic Best BCP Estimated Sales Cases Conservative Realistic Best CM Ratio Original New Contribution Margin Sales Commission Trade Discounts Fixed Costs Conservative Realistic Best BEP Cases Conservative Realistic Best Projected Net Income Conservative Realistic Best Fixed Costs Sales < $2M Advertising Marketing/General/Admin Fixed Costs Sales > $2M Advertising Marketing/General/Admin $19,800,000 2.5% YoY Decrease Growth Rate 3% 5% 5% BCP Market Share 5% 7% 10% $11.50 20,394,000 20,790,000 20,790,000 1,019,700 1,455,300 2,079,000 88670 126548 180783 57% 48% 5% 4% $5.52 1992 1988 Segment Size $10.66 Selling Price / Case New Segment Size 22,285,074 Conservative 24,067,024 Realistic 24,067,024 Best BCP Estimated Sales Rev 1,114,254 Conservative 1,684,692 Realistic 2,406,702 Best BCP Estimated Sales Cases 104538 Conservative 158055 Realistic 225793 Best CM Ratio Original $5.12 New Contribution Margin Sales Commission Trade Discounts Fixed Costs $800,000 Conservative $800,000 Realistic $850,000 Best BEP Cases $156,364 Conservative $156,364 Realistic $166,137 Best Projected Net Income -$265,158 Conservative $8,652 Realistic $305,217 Best Fixed Costs Sales < $2M Advertising Marketing/General/Admin New Can Tooling/Setup Fixed Costs Sales > $2M Advertising Marketing/General/Admin New Can Tooling/Setup $114,700,000 3.5% YoY Decrease Growth Rate -6% -8% -4% BCP Market Share 3% 5% 7% National Brand Segment 1989 $9.24 1992 $8.30 1988 Segment Size Selling Price / Case New Segment Size Conservative Realistic Best BCP Estimated Sales Rev Conservative Realistic Best BCP Estimated Sales Cases Conservative Realistic Best CM Ratio Original New Contribution Margin Sales Commission Trade Discounts Fixed Costs Conservative Realistic Best

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