BBQfun will be the leading outdoor lifestyle retailer in greater Brisbane area. The product range assortment of barbecues, outdoor furniture and barbecue accessories will position BBQfun as number one in outdoor lifestyle retailing at different price levels to suit different types of consumers
BBQfun will build its reputation on offering the fullest assortment of products possible, incorporating both local and imported goods with products sold on easy to manage long term payment plans . In addition, our after-sales service and three year warranty will be attractive to customers in the current market dominated by low quality items
Increase sales from $15 million per year to $20 million per year in the next 3 years
Increase market share to 25% in 2012
Increase our loyalty customers list from 10,000 to 16,000 in 2012
Establish brand recognition in Brisbane so that at least 2 in 3 people recognize our brand in a random survey taken in 18 months time
UPCOMING PROMOTION, ACTIVITY:
A half year sale promotion should be well prepared and informed our customer 1 or 2 months before the promotion. We have to work out which product is common sale and suitable for each of our target customer segmentation.
Discuss with our supplier to get as much stock as possible at the cheapest price to compete with others outdoor store. And introduce to the customer our new products from suppliers and guide them how different to the previous versions or products. In addition, we need to discuss and make a action plan for this promotion as how staff need to be train to have enough knowledge about the product, promotion, and price to convince the customers.
STRATEGY AND PLAN:
BBQfun is advertising budget is set at 200,000 for this promotion. The advertising program will target local letter box drops, radio and magazines. BBQfun will use direct mail and