Bbc's Impact On Culture

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The BBC’s impact on culture Overview The BBC is part of the UK’s cultural landscape. Throughout its history it has supported, reflected and helped shape the rich diversity of the UK’s culture and the creativity of its people. Its programmes have coloured our lives and our common cultural experience. The BBC’s contribution to culture is broad, its impact not limited to the content of its “cultural” programmes. Rather this impact stems from the entirety of the BBC’s activities in pursuit of its public service remit. This essay attempts, using semiotic theory, to capture and exemplify the range and scale of the BBC’s cultural impact , focusing in turn upon the BBC’s role in: 1. developing the culture of broadcasting – radio and television are themselves significant cultural forms which touch the lives of millions every day, and which in their turn have helped define UK popular culture. Over the last eighty years the BBC has arguably played the biggest single role in shaping the development of broadcasting media, and the culture which flows from it, in the UK and beyond 2. providing universal access to culture – the BBC aims through its cultural programmes to give everyone access to a wide range of cultural experiences. The BBC invests over £500million a year on such content, ranging across most of its public services. BBC programmes aim to reflect the richness of cultural diversity – popular and high, historic and contemporary, and the cultural heritage of different countries and communities, including minority cultures of the UK. They also aim to serve the needs of different audiences – those who are already have a broad and deep cultural awareness and wish to pursue and deepen their interests, to those with little previous engagement, ensuring that cultural enrichment is not the preserve of an intellectual

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