Bata Case Essay

600 Words3 Pages
1. Bata’s international strategy was first put into action in 1909 when the company began exporting sales to Germany, the Balkans and in the Middle East. From there the strategy was further developed when in 1929 the company began building factories in Switzerland, Germany, England, India, France, Poland, Netherlands, Yugoslavia and the United States. Later in 1932 the company expanded to Canada setting up a plant in Ontario and producing 4 million pairs of shoes a year, and selling them across the world. By 1939 Bata’s international strategy had it operating in 63 companies with sales of 60 million pairs of shoes a year in more than 30 countries. In 1960 Bata continued its efforts to expand internationally with new factories and markets; however competition from Chinese imports affected their sales which eventually caused them to have close down some plants. Nevertheless in 2000 the company picked up and expanded to Russia, Poland, Croatia and Slovenia which then allowed the company to open up retail stores. A multinational corporation is one that performs business operations in various countries. As a result Bata can be considered a multinational corporation because although its headquarters was in Czechoslovakia the company produces and sells its products to more than one country. 2. In order to successfully manage Bata’s business units in four different geographic regions a lot of thing must be taken into consideration, especially those concerning culture. Uncertainty avoidance is a cultural dimension I believe is important when conducting business in various countries because in order to execute plans effectively everything must be clearly understood. In order to do this I must first plan, which involves setting performance objectives and plans to achieve them, I must ensure everything is planned effectively so that I can move onto the next function. I

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