CASE – Wal-Mart’s Foreign Expansion Do you think Wal-Mart could translate its merchandising strategy wholesale to another country and succeed? If not, why not? Yes and no. The reason why I say that is because it depends on which country Wal-Mart wants to penetrate. As the case says, Wal-Mart didn’t succeed very well in developed countries, such as Germany and South Korea because they preferred higher quality merchandise and didn’t care about the discount strategy.
Here are five common mistakes companies make when structuring a global brand strategy. 1. Interpret; don’t translate Translating your message into the local language is not enough to ensure your intent will be understood or interpreted correctly. This applies to business models and HR practices, as Wal-Mart discovered in Germany not so long ago, or your branding and marketing message, as Match.com found when they decided to go global. Their tagline “Love is complicated.
Therefore, for then on, Carrefour began to give up part of Asian market, which is not profitable for them, such as Japan in 2010, Thailand in 2010, Malaysia in 2010 and Singapore in 2010 and focus on other markets they’ve already in the leading position. And the reason why Carrefour failed in those markets is because the group is not familiar with the Asian people living style and their taste. Otherwise, although Carrefour holds a great market share in Europe, in resent year, the rate of growth became smooth, which means they need to make some change to breakthrough this awkward situation at the moment. Furthermore, in my opinion, CEO is a leader of the company, and his or hers job is to make the main decision for the group which could bring the company into better situation but at the same time, CEO need a bunch of employees to dedicate for him so that he or she could achieve the goal effectively. In this case, I come up with the following suggestion for them about their strategy in both Asian and European markets and what is a “good top-level management” that CEO has to go through for me.
Mckinnon emphasizes that the unification of Germany was not an unavoidable outcome of economical forces. However, he does admit that Austrian exclusion from the Zolverein consequently cut them off from German economic life, which lead to important political consequences.Merriman agrees with this and adds that Bismarck was given great support from businessmen that believed they would be given significant economic benefits due to unification. These facts illustrate that although historians such as Keynes state “the German empire was not founded on blood and iron but on coal and iron.” Historians views still differ greatly today, Keynes articulately emphasizes upon how the economic union failed to have a huge impact on the unification of Germany nevertheless he claims that all the impact that the economy did have is easily traced back to Bismarck as the driving force behind it. Perhaps the most important economic factor
Laws were passed to guarantee small farmers continued ownership of their farms. This hindered the development of more efficient farming and prevented the drive to achieve self- sufficiency in food production from being successful. To satisfy the Mittlestand the Law for the Protection of the Retail Trade forbade the extension of department stores. This was, however, a very limited measure since Hitler needed the support of big business. Initially, because the German banking system had been so fundamentally weakened, the state increasingly assumed greater responsibility for the control of the capital within the economy.
Case Analysis- Wal-Mart Introduction The implementation of Wal-Mart’s strategy in China has failed to achieve the desired sales results. Despite being the leading retailer in the world, Wal-Mart’s model of success that provides a key competitive advantage in the U.S. does not equally translate to diverse international communities. Likewise, Wal-Mart struggled in Germany and eventually withdrew by selling its stores to rival Metro. Despite the challenges currently being faced in China, Wal-Mart has experienced international success in Mexico, Canada and Britain. What long-term strategy should Wal-Mart adopt in China?
Steelcase management was not used to additional requests for information so they held a defensive posture towards inquisitive analysts and investors. This approach was not the best idea especially when it came to concerns that arise when they purchased Strafor. This lack of communication contributed to the approximately seventy (70) percent drop in their stock price and with not having a relationship with sell-side analyst it did not make the situation better. Not understanding how Strafor runs its operations and how it will impact on the operations of their company is what contributed to the weakening of their profits. When the company became public they did not take into consideration the necessary changes they would have to make in pertaining to their major constituents.
Just as the ARC did not adapt well to other changing workplace trends, the organization failed to update its technological infrastructure until it was forced to do so. The technological infrastructure problems not only included the ARC’s inability to handle heavy website traffic after Hurricane Katrina and other natural disasters, but it also includes a distinct and continuing lack of any real inventory system, cost controls etc. The other main problem that the ARC has encountered with handling donation money is how to allocate monies
Micro environmental factors that affected targets performance over the year have been a combination of the following factors: * The company – Targets marketing managers were not aware of the change in trends in the marketing environment. They were more focused on the product concept of marketing instead of the marketing concept. Target marketing managers were not focus on achieving the overall goals of the company by knowing and satisfying the needs and wants of it consumers * Competitors – To achieve superior performance and sustain a competitive advantage, companies must be aware of who their competitors are. Target did not pay close attention to their main rivals’ Wal-Mart. Wal-Mart offers valuable discount to their customers while still offering brand name and fashionable product.