Paradise Kitchens plans to build on the success of the Howlin’ Coyote Chili by adding other Southwestern and Mexican food products to the Howlin’ Coyote brand. Some planned products for the Howlin’ Coyote brand are tacos, enchiladas, and burritos. While expanding its offerings to consumers, Paradise Kitchens hopes to maintain Howlin’ Coyote’s status as a high quality brand. To go along with it’s expanded offerings, Paradise Kitchens hopes to place it’s products in 17 new metropolitan markets as well as to place its products in two convenience stores or supermarkets by 2012 and five by 2013. Paradise Kitchens will add to its product lines slowly, as they hope to add one new product line every three years.
Hoosier Burger Case: Part 3 Name Institution Date Assignment week 3 Hoosier Burger Case: Part 3 a) Create a customer satisfaction questionnaire that includes at least five well-written questions. Explain your rationale for the style in which you wrote the questions. A Successful Customer satisfaction maximizes on the retention of the current clients and helps the enterprises to place themselves better among the clients. Such questions contribute to improving the customer loyalty or assist in making improvements (Tudor & Tudor, 1995). According to Hoosier Burger, the questions will ensure that the customers are completely satisfied with the company offerings, support, and identify the areas of potential development.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
Week 3 Assignment 1: Identify Your Competitive Advantage Chipotle Mexican Grill was a business idea that Steve Ells, founder and CEO, put into operation in 1993 in Denver, Colorado. His idea was “to build a place where you could eat delicious food made of the finest ingredients quickly and affordably” (Chipotle.com). Beginning in 1999 thru present date, Steve Ells adopted the practice of using naturally raised pork, chicken and beef, and only purchasing “from ranches that meet or exceed” their “naturally raised standards” (Chipotle.com). This was just the beginning of Steve Ells’ dream to provide consumers with quality food at a reasonable price. Today, according to Huffingtonpost.com, “there are nearly 1,500 Chipotles in 44 states
Solution and Suggestion 11 4.1. Strength of Family Firms……………………………………………………………………13 4.2 4P Strategies……………………………………………………………………………………….13 4.2.1 Place…………………………………………………………………………………………………13 4.2.2 Product, Price, Promotion 15-17 1. Executive Summary 1.1 Fast food industry in United States facts The hamburger most likely first appeared in the 19th or early 20th centuries. The modern hamburger is a product of the culinary needs of a society that was rapidly changing due to industrialization. In America’s history, the hamburger has come to represent patriotism and festivity.
Backyard BBQ Marketing Research Group Project 1.0 Table of content: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most Important Factors 4.2 Customer characteristics and profile 4.3 Competitive Analysis 4.4 Customer Attitude 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a fast food restaurant chain that has a reputation for selling high quality fast food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is looking to expand their operations in Australia. One of the key drivers behind the management decision to conduct research into the possibility of expansion is the latest information provided by the Australian Bureau of Statistics (ABS) on average household expenditure on fast foods. Additionally, the internal secondary research data collected by Backyard BYBBQ senior management has identified two key themes for business expansion: convenience and quality of food. BYBBQ management are concerned with the potential trend towards health food and the unhealthy stigma surrounding the high saturated fat content of fast food.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
Date: August 13, 2011 To: Taco Bell Management Council From: Erin Jackson, Culinary Product Manager Subject: Fast-Food Trends and Menu Options At your request, I am submitting the following ideas based on my observation and research about eating trends in fast-food restaurants. Below is a rough outline of possible concepts to upgrade Taco Bell’s menu. This memo summarizes the findings to be presented at our next meeting. Mexican cuisine is increasingly popular from coast to coast, and in a depressed economy our restaurant should offer value as well as food that tastes good. From my firsthand experience as a chef and from current research, I have observed numerous eating trends.
They take up a big chuck in the market but with McDonalds being such a big well-known brand this will not affect us that much. The USP of this product is the sweet succulent taste of the BBQ chicken and sauce that comes up after you eat the burger. The price Of all the aspects of the marketing mix, price is the one, which creates sales. The price of an item is clearly an important determinant of the value of sales. Researching consumers' opinions about pricing
Making this long term commitment to support the new product strategy by knowing my target market which is Young and middle aged families who loves to cook breakfast or bake for their families, even families on the go who microwaves 65% of breakfast food would be a good candidate. I could satisfy consumer’s wants and needs by first having a web site set up with asking people in general there idea of king syrup coming back out on the market with the same taste just a new look with a splash of color that would be eye catching. Second I would gather up a team of go getters everyone on the same page for the market strategy and go to local club stores like Costco’s, Sam’s, Wal Mart and even some local supermarkets with some samples to past out samples of the new bottle . On the back of the bottle asking the consumer to log on to the web site and give there in put of the new bottle of King’s Syrup and along with the taste of maple that potential consumers will always be longing for. The early adapter’s consumers are the ones we are looking for to get a sample of the product and communicate by word of mouth to pass on the information to family, friends, and