Bally Fitness Essay

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What many people don't realize is Bally's Sports clubs is only apart of the company. Along with fitness centers they also have their own products. They have an extensive line of exercise equipment ranging from medicine balls to free weights. However it does not end there they also have a full line of supplements including weight management products, performance supplements, and energy enhancers. There exercise equipment is only available for sale online however there supplements can be purchased at super markets and nutrition stores. It is not uncommon today to see companies misstate their earnings. As we know this is an illegal activity that has put companies under such as Enron. This is not something that makes your company look good and is not worth getting caught for. Well "Bally's got into the mix in early 2003 when they were forced to restate their earnings for the current period". Their stock price collapsed and needed help in a hurry. They decided to get a new CEO which was a well traveled man known for reviving companies. That man was Paul Toback , he knew something had to be done quickly, so he decided to come up with new advertising efforts in 2004. Those advertisements proved to be extremely successful and they will continue these same types of advertisements in 2005. During this time they have also created strong partnerships with some of the biggest companies in the world. These companies include Gatorade, Kraft, Pepsi, Unilever, and Colgate.Here at Bally's we are trying to attract males and females ages 18-40. We feel that this group of people is the most self conscious and they are interested in getting into shape. However in this direct mail campaign we have decided to target the northeast part of the country. In this region we will advertise heavily in the suburbs in the cities, because this is where we feel we will get the most responses. Along

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