Balanced Scorecard Essay

3227 Words13 Pages
Running Head: BALANCED SCORECARD: FORT SMITH NATIONAL BANK Balanced Scorecard: Fort Smith National Bank AMBA 630: The Economics of Management Decisions BALANCED SCORECARD: FORT SMITH NATIONAL BANK Table of contents 2 Institution details………………………………………………………………………..(1) Table of contents ……..…………………………………………….…………………..(2) Executive summary …………………………………………………………………….(3) Introduction ……………………………………………………………………………..(4) Strategic objectives ……………………………………………………………………..(4) Secondary objectives of the marketing unit …………………………………………... (6) The financial perspective ……………………………………..………………………. (6) Employee learning and growth perspective……………………………………………..(8) Customer relations perspective …………………………………………………………(9) Internal business growth perspective ……………………….…………………………. (9) The Balanced Scorecard summary ……………………………………………………(12) Implementation ……………………………………………..…………………………(13) References …………………………………………………..…………………………(14) BALANCED SCORECARD: FORT SMITH NATIONAL BANK 3 Executive Summary The successes of businesses are determined commonly by the tools of operations they use, in line with the vision/ mission the organization has established. A Balanced Scorecard is one of the effective strategic management tools that help businesses in defining their set objectives and focus on the action plans set in order to realize the set objectives. This article is a reflection of the Balanced Scorecard successes and its importance in the bank as in other financial institutions. The objectives under each of the four perspectives (financial, customer relations, internal business processes and employee learning and growth) have been highlighted, target metrics and their values defined as well, and at the same time the initiatives to facilitate the realization of the objectives. The discussion closes with how implementation will take place and the factors to consider

More about Balanced Scorecard Essay

Open Document