Bait And Switch

1322 Words6 Pages
Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Although Betty drove three hours in one-hundred degree heat to the dealership to purchase a truck, it has no bearing on whether or not the dealer must perform in accordance with the published advertisement. One would suggest that in lieu of good faith, practice and the fact that she called to verify that the truck was still available, the dealership would take these efforts into consideration with the purchase of another truck or vehicle. Bait and switch tactics are very rampant in the car industry and usually by the time a consumer views the ad—bait, the car is already sold. In this case they told Betty that Jim, who works in the service department, had purchased the car at 6 a.m. that morning, but offered to show her another car in which they would discount $1,000 due to the distance she drove—switch. Bait and switch sales tactics are a form of false or deceptive advertising, in which a car dealer lures potential buyers to the dealership by advertising one vehicle at a certain price, then tells the customer that the particular vehicle is no longer available. They also use aggressive tactics to sell a different, more expensive vehicle or the advertised vehicle at a price higher than the advertised price. Because the vehicle was sold and because the dealership notated the specific serial number in the ad for the one truck that they were selling for $11,399.00, the dealership is not obligated to sell any additional cars at this advertised price and the they are not required to perform in accordance with the published advertisement When Tony said over the phone “three thousand dollars firm,” explain whether or not he was making an offer that, if accepted, would bind the

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