Car Makers Target Gen Y Yolanda Collier Dr. Bao International Marketing 505 May 13, 2012 Introduction Generation Y, also known as the Millennials are individuals born between 1977 and 1994; they make up over 20% of today’s population. This is the largest generation since the baby-boomers. Generation Y will and is having a huge social and economic impact. The major characteristics of this grouping are as follows: * They are racially and ethnically diverse * They are extremely independent because of divorce, day care, single parents, latchkey parenting, and the technological revolution that they are growing up alongside * They feel empowered; thanks to overindulgent parents, they have a sense of security and are optimistic about the future. Explain the strategy behind Asian automakers targeting Gen Y. Asian automakers know that Generation Y is less rooted in tradition then their parents.
This means that they (Baby Boomers) are the largest buying group in America being that they are the generation with the greatest buying power in our country’s history ("Baby boomers are," 2013). Surprisingly, though, this valuable generation is targeted by less 5 percent of advertising. If communicated and promoted effectively, marketers could greatly benefit by tapping into the Baby Boomer’s generation and looking outside of the traditional 18-34 year-old so-called “sweet spot.” However, a company needs to provide their product or service at a respectable price, provide it whenever needed and back their product with exceptional service in order to appeal to the huge Baby Boomer market ("Baby boomers are," 2013). Furthermore, marketers have to find ways to appeal to this huge market. They can so by appealing to Boomer’s desire to think, act, feel and even look young.
Apple, Inc.’s Cash Hoard Apple is an extremely profitable company and is continuously building up large stockpiles of cash, currently at around incredible $98 billion [5]. This has advantages and disadvantages. The current state of the economy is associated with a certain risk of government default, bringing with it higher interest rates. Also with US president election coming up this year the economic climate are more uncertain then usual. This make it lucrative for companies to finance with internally generated cash, which is the most liquid asset.
Gourmet cupcakes have been booming in the market, we might as well call them the All-American sugary treat. This dessert became a cultural and economic phenomenon over the last decade. There are some special characteristics to why the gourmet cupcake market would be considered a monopolistic competition. The problem firms are dealing with now is so many people are joining the market that different firms are cannibalizing each other and they need a way to keep an increase on its profits. It seems this idea is so trendy that everyone wants to get their hands in the batter.
This began an economic boom for Smyrna and surrounding areas. Families were able to buy nicer homes or pay off the one they already owned quicker. Many people could take lavish vacations sometimes ample times a year. This was a great time for the automobile industry, the mortgage industry, and the way people were living their lives. In 2001, when war on terrorism began a downward spiral of tragic events occurred.
I believe that many talented professional would love to work for Dan Price, not only because of the larger salary he guarantees to pay, but manly because of his approach to a problem that affects the corporate world: payment inequalities. Of course, I also believe that a leader takes more risks and, therefore, should get larger reward. Nevertheless, accumulating money is scientifically proven to make no one happy and it is a big hazard to the world’s economy. New Oxfam report says that the 80 richest individuals on Earth have as much health as the 3.5 Billion poorest people. These 80 individuals could be as happy with less than 10% of their money, while the poorest population would immensely improve their quality of life by getting a share of that money.
Economics ISU Baby Boomers: The Ageing Population Post World War II, during the time period of 1946 to 1964, the birth rate in the North American society increased dramatically. This generation was called the baby boomers. In the time of the baby boomers about 79.6 million babies were born just in Canada and the United States of America alone. (Haaga, Population Reference Bureau) Post World War II, the economy was a lot more stable and returning soldiers began to start families. The reason for the massive expansion in the birth rate was because of the new stable economy, and the jobs the returning men received.
After the victory of World War 2, the United States was so vastly powerful that it held a large percent of the world’s resources, yet it contained only a small percentage of the world’s population. Abundance in America was something that people were getting very used to after World War 2 and it was evident in the way people started living their lives. The acquisition of wealth for the majority of the population allowed for a conversion of people’s attitudes and ideas from the previous social norm. This complete revolution in thought is due to a few factors; Capitalism ran hot through everyone’s lives for the first time because even though it started in the early 1900’s, it was in this later period that it could be understood by even the young
Despite the numerous positives for Britain many other colonies felt the negative effects of the British empire sparking many conflicts in the past 200 years. Britain prospered financially throughout the many years of having an empire. Britain developed trade links between many countries, source B shows how these links benefitted Britain. The source shows that the years between 1700 and 1900 saw a dramatic increase in the amount of goods being imported and exported from Britain. Up until 1900 the source shows that Britain was in a very good position when it came to trade as their exports greatly outweighed their imports which in turn would make a steady profit for Britain.
Welch acquired these businesses to improve them and reap the profits in the process. GE in the Welch era had high rate of profitability to its shareholders that boosted economic growth- market actions. According to the text book definition, corporate social responsibility is the corporate duty to create wealth by using means that to avoid harm to, protect, or enhance societal assets. Jack Welch contributed to society by paying $5.7 billion tax for a government in 2000. Taxes can be considered as the major income of the government.