BIS 320 Week Three Reflection

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Week Three Reflection Jessica Jones, Epaphroditus Morris, Damon Thompson BIS/320 June 2, 2014 Professor Paxton Week Three Reflection The three bookstores that our team has researched and became more familiar with are Amazon, Barnes & Noble, and last but not least A&D bookstore. Amazon has always stood at the forefront of retail business on the internet, but Barnes & Noble holds the cup for largest book retailer online. It is obvious that Amazon utilizes some sort of leveraging technique to attract individuals. Amazon’s online approach is simple, they focus on the specific behavior, wants, and needs of each individual person. Barnes & Noble uses a different approach when enticing possible clientele. They don’t

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