B2B Assignment on Volvo

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B2B ASSIGNMENT ON VOLVO TABLE OF CONTENTS * Introduction * Objective of the study * Procurement strategy * Sales force strategy * Recommendation * Conclusion INTRODUCTION It's been over 85 years since the first Volvo truck was built back in 1928. Today Volvo Trucks is the second-largest heavy-duty truck brand in the world; more than 95% of the trucks we build are in the heavy weight class above 16 tonnes. Our trucks are sold and serviced in more than 140 countries all over the world. Throughout our production apparatus and our entire organisation we focus on our core values: Quality, Safety and Care for the Environment. With 17,000 dedicated employees, Volvo Trucks strives to have satisfied customers and to be an attractive employer. A truck must be able to handle important transport assignments 24 hours a day. It has to be reliable: reliability is the measure of quality in trucks. And reliability equals uptime. This view on quality is our guiding principle when we build a Volvo truck, from no-tools preventive maintenance to continuous materials testing, and from dealer testing to global parts resourcing. It is the outcome of quality in the entire development chain - design, engineering, materials, manufacturing, sales, and after sales services. In the end, this helps keep your Volvo truck reliable, proven by your bottom line and the high resale value a few years down the line. Some people view safety as protecting drivers in an emergency. That is, however, only one part of the picture we see. The safety of a Volvo truck is, of course, continuously and meticulously tested - in our laboratories, on test tracks and out on the roads where the trucks are in use. But the fact that we have always managed to be at the frontline in safety work is not only thanks to our pioneering safety innovations. It's because our safety concept

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