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B120 Eca Essay

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Below is an essay on "B120 Eca" from Anti Essays, your source for research papers, essays, and term paper examples.

Q1(a)
SWOT Analysis for SHP

|                       |Human Resource Management (HRM)       |Accounting and Finance                 |Marketing                           |
|Strengths             |Entered onto ‘Best Company to Work   |Profitable business with £10m annual   |Established brand                   |
|                       |For’ list indicating well motivated   |income                                 |Strong corporate customer base,     |
|                       |and satisfied staff                   |Good level of mark-up (30%)             |including large well known           |
|                       |Staff equity share scheme –           |Has already relocated business         |businesses such as John Lewis, M&S   |
|                       |demonstrates value placed on         |operations from high cost and high     |Strong, clear ethical ethos         |
|                       |workforce                             |socioeconomic area (Wimbledon)         |Rapidly growing market               |
|                       |Settled staff                         |Forecast 20% growth in current year     |                                     |
|                       |Dominant leader in market place –     |(£10m to £12m)                         |                                     |
|                       |stable employment opportunities       |                                       |                                     |
|Weaknesses             |Unclear HRM strategy                 |Lack of research into requirements to   |No strategy for targeting domestic   |
|                       |Low staff numbers leads to poor       |list on Alternative Investment Market   |users to source products             |
|                       |resilience                           |(AIM)                                   |No clear plan in place to develop   |
|                       |Rapid expansion will mean existing   |Growth is impeded by lack of existing   |business expansion...

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