Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Augmented Reality: the Future of Marketing Essay

Open Document

Below is an essay on "Augmented Reality: the Future of Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

Augmented Reality: The Future of Marketing

Presented to Professor Mark Medicoff
Lecturer, COMM 212 Section M

John Molson School of Business
Concordia University
Montreal, Qc.

Presented by Melanie Zeinalian

Wednesday, October 16th, 2013

TO: Professor Mark Medicoff
FROM: Melanie Zeinalian, Student in COMM 212, Section M
SUBJECT: Individual Written Report
DATE: Wednesday, October 16th, 2013

Here is the Individual Written Report due on October 16th, as indicated on the course syllabus. This report will examine the benefits of using Augmented Reality technologies in marketing communications. It also includes a few examples of well-known companies that have successfully integrated Augmented Reality in some of their recent campaigns.

It is my hope that this report will provide you with some insight on how Augmented Reality will play a very significant role in the future of marketing. As a student in the Marketing program at John Molson School of Business, I truly believe in the use of alternative, innovative media vehicles over traditional ones for the success of a marketing communications campaign, and perhaps after reading this report, you will too. Please let me know if you have any questions or if you need any further information. I may be reached by e-mail at <melanie.zeinalian@hotmail.com>. I look forward to getting feedback from you.
Enc.

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………….....……4
INTRODUCTION………………………………………………………………...………5
Background……………………………………………….……………………….5
Purpose Statement……………………...………………………………………….5
Research Methods and Sources……………...…..………………………………..5
BENEFITS OF AUGMENTED REALITY IN MARKETING COMMUNICATIONS
Measurability………………………………………………..…………………….6
Personalization and Engagement………………..…..…………………………….6
Socialization (i.e. viral augmented marketing)…………….......………………….7
CONCLUSIONS AND RECOMMENDATIONS………………………………………..8
REFERENCES……………………………………………………………………………9
APPENDIX A –...

Show More


Citations

MLA Citation

"Augmented Reality: the Future of Marketing". Anti Essays. 22 Jul. 2018

<https://www.antiessays.com/free-essays/Augmented-Reality-The-Future-Of-Marketing-705512.html>

APA Citation

Augmented Reality: the Future of Marketing. Anti Essays. Retrieved July 22, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/Augmented-Reality-The-Future-Of-Marketing-705512.html