OVERVIEW The Tronn server has been developed specifically to meet an emerging U.S market place opportunity of Basic Server users. Tronn computer is to be sold with the specific PESA software to boost performance The basic market segment was dominated by the main competitor, Ontario which claimed a revenue market share of 50% with its product line, Zink Atlantic Company current policy is to give software to customers for free upon purchase of servers However now a pricing strategy needs to be chosen charge only for the hardware and give the PESA software tool for free charge a price equal to what the customer would pay for four Ontario Zink servers charge a price based on cost-plus approach for PESA charge a price based on value-in-use pricing. ISSUES Product and Bundle Current product of Altantic is the Radia, which is a leading product in the high performance servers market. Atlantic has developed a new server
As with any major move in planning the future of a company, all purchases, any sell-offs, possible acquisitions, and any mergers must be thoroughly and meticulously analyzed for their impact and net value to the bottom line shareholders. Competition Bikes has located the Canada based Canadian Bikes and verified its fit and performance history. The prior year performance for Canadian Bikes delivered almost four times the earnings per share as Competition Bikes delivered to their shareholders for Year 8, which is impressive and leads them to believe they can also learn better ways to produce their current products and reduce expenses from this newly acquired company. The capital that must be raised to purchase Canadian Bikes is roughly $600,000. This report will review and summarize all of the possible options for joining Competition Bikes and Canadian Bikes, including merging vs. buying, leasing vs. buying, and all possible combinations of raising the capital through a
JCT2 Task 1 RIE Tech Analytical Report The first four quarters of the simulation went well. Two original computers were designed to meet the needs of customers in two market segments. As feedback was reviewed regarding customer requirements, three modified computers were designed. The fourth quarter of the simulation ended with a substantial profit and a positive cash balance. As decisions were made regarding expenses in the simulation, I documented each expense amount in a journal.
Apple boasts 100,000 iPad apps, for instance. One reason Epps is so optimistic for Amazon's tablet is because it'll likely come with signifcant cloud services. Microsoft might have an advantage over others by offering Xbox Live accounts. Other tablet makers could introduce appealing features such as free six-month subscription plans to Netflix. (HP tried a similar strategy when it offered customers 50GB free storage on Box.net.)
Netscape’s story has the same connotation. Moreover, because Netscape owned very powerful products that time, i.e., Netscape Navigator and Netscape’s server software, investors speculated that its stock price would continue to soak. In detail, Netscape Navigator was the leading client software program that allowed individual personal computer users to exchange information and conduct commerce on the internet. With the user-friendly interface as a guide, Navigator offered a variety of Internet functions including Web browsing, file transfers, news group communications and email. What appears to be its strategy?
Compensation was structured 70% salary and 30% commission. The issue in this case is derived from the Company’s entry into the new “budget server” market space and surrounds developing a pricing strategy for the “Atlantic bundle” consisting of the Tronn server and the PESA (Performance Enhancing Server Accelerator), before the SME trade show. The key to identifying the most appropriate pricing option for Atlantic will be in understanding the market in which the Atlantic bundle is built to compete and the strategic advantages and disadvantages of the hardware and the bundle pricing. The hardware and software components have pros and cons to each. and although the bundled hardware software package allows improved product performance.
ATLANTIC COMPUTER : A Bundle of Pricing Options Comparison of Different Pricing approaches of Atlantic Bundle of 2 Tronn Servers with PESA software equivalent to Competitor's , Ontario Computer Inc., Pricing of 4 Zink(Basic) Servers Sl No. Pricing Methods Atlantic Computer @ 2 Basic server with PESA 1 Status Quo Pricing $4,000.00 PESA SW offered Free of Cost 2 Competition Based Pricing $6,800.00 Incremental Value $2800 for PESA SW 3 Cost Plus Approach Pricing $4,491.03 Refer working in Sheet Cost Plus 4 Value in Use Pricing $8,400.00 Refer working in Sheet Value in Use Conclusion : Based on analysis , to capture the Market share , it is advisable to opt for Cost Plus Pricing approach as Atlantic computer is offering a better quality of services compare to Competitor , Ontario Competer Inc., with Lower Price. Such Pricing Strategy for Market Penetration, will help to achieve the projected Market Share with lower profit margin compare to other Pricing approaches. If Prices will be lower than that as like Status quo pricing, Customer may assume Atlantic Bundle as a low quality product and will not be helpful to capture the market share. Later on upon Market Share gain , Competition Based Pricing can be a better Pricing Strategy wherein Customer will be offered a superior services at a same rate compare to Ontario Zinc Servers.
. What is IBM’s “Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values? IBM “Smarter Planet” business strategy is based on the idea that the next major revolution in the global market place will be the instrumentation and the integration of the world’s processes and infrastructures, generating unprecedented amounts of data. The result of the business strategy will be an IBM more efficient, productive and responsive to assist businesses with their technical needs.
Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.