AT&T INTERNATIONAL BUSINESS PLAN
April 19, 2010
In the global business venture of providing high speed Internet service to the residents of Iraq, risks must be identified in advance. Identifying the risks allows for mitigation plans to be strategically developed. Having strategic plans in place provides a platform for everyone to be focused on the objectives, understand the strategy selections and the contingency plans. Performing a risk analysis and developing strategic planning is the key to a successful entry of a product or service in a new market or country. Such is the case for AT&T and its new venture in providing their wireless services to Iraq’s residential homes and businesses.
The political, legal and regulatory risks for doing business in the country of Iraq have recently changed. Prior to January 1, 2010, any United States (US) business had immunity from Iraqi criminal or civil laws, vehicle registration, and licenses. Currently, the immunity has been lifted and all foreign businesses, including the US must obtain a license to conduct business within Iraq. It is a long and slow process to obtain the license, but the Iraqi government has made significant improvements to make the process easier. Therefore, AT&T would have to abide by the legal requirement of getting a license for business in Iraq.
Iraq is a newly open market that was closed for decades to most foreign companies. Given the economic, political, and security situation in Iraq, the risk of competition to AT&T in the high-speed Internet market is low. AT&T will be in partnership with the current Internet service providers in Iraq to expand the service to small businesses and individual subscribers.
“We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building...