Assignment One Business Research Essay

967 Words4 Pages
Assignment One Mellissa Sinigh BUS642: Business Research and Methods Kurt Diesch March 5, 2012 What is business research? Why should there be any question about the definition of research? Business research is described as a planned out inquiry that give results that guides managers in making decisions. In other words, “it is a process of planning, acquiring, analyzing and disseminating relevant data, information and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper & Schindler , 2011, Pg. 4). Basically, it is the process of finding information, analyzing it and finding a possible solution that can make things better. It is the process that business managers use to solve issues that may occur in day to day business procedures. There should be questions on the definition of research because research is not a standard that is done the same for everyone. It all depends on the person that is doing the research. Some people like to take specific steps and planning to ensure they are getting all the information before they make a decision. Others like to go straight to where they know they can get some information and make a decision on what they find. Research has to be defined so that everyone working on the same research understands what is being referred to when the word research is being used. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson should be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research. Applied and pure research is both categorized as problem solving research. The main difference between the two is the results that are gained from it. In applied research the results is used to make an

More about Assignment One Business Research Essay

Open Document