Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
“What Would You Do For Doritos?” Did you know that the famous snack company Frito-Lay is 80 years old? The famous company that brought consumers favorite snacks of Fritos, Lays potato chips, and Doritos has been around since 1932. Over the years they have spent billions on advertising. With their recent Super Bowl commercial entitled “Man’s Best Friend” they proved that their advertising works. After this commercial and many other 2012 Doritos Super Bowl commercials aired, Doritos sales sky rocketed.
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
Whole Foods Analysis Darrin Clanton November 8, 2009 Point Paper – Assessment 2 According to the USDA, 2000 was the first year in which more organic food was sold in conventional U.S. supermarkets than in the nation’s 14,500 natural food stores. Since 2002, most mainstream supermarkets had been expanding their selections of natural and organic products. In 2007, Safeway, Publix, and Kroger were stocking organic beef and chicken in a number of their stores, while Whole Foods was struggling to find organic beef and chicken suppliers big enough to supply all of its stores. Harris Teeter and Whole Foods had launched their own private-label brands of organics, and in 2006, Whole Foods Market was ranked
He opened his second store in Macomb, Illinois. He later opened several more stores and developed a prototype before franchising began in 1993. In January 2007, Liautaud sold a thirty-three percent stock to Weston Presidio, a San Francisco-based private equity firm. He retained sixty-seven percent ownership of the company. In 2010, When the Industrial Workers of the World attempted to unionize ten Minneapolis Jimmy John’s locations, the New York Times called effort “one of the few efforts to organize fast-food workers in American Industry”.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Whopper or Big Mac, You Decide It is no surprise that America is the powerhouse of the fast food industry. Marketers spend millions of dollars on advertising trying to convince consumers that their product is better than their competitors. We all know that America is the land of the hamburger and at one point in time gotten into high debate regarding two popular burgers: The Big Mac and The Whopper. So the question is which would you prefer? The Big Mac was first introduced by Jim Delligatti, a McDonalds franchise owner on August 22, 1967 in his Uniontown Pennsylvania for only 45 cents.
He knew American consumers wanted a new type of store. Sam and his wife Helen invested in 95 percent of their income to open the first Walmart store in Rogers, Arkansas. Other stores such as Kmart quickly started expanding. Walton only had enough money to build fifteen Walmart stores. However, in 1972, Walmart was offered on the New York Stock Exchange for the first time.
Introduction / Thesis Panera Bread Company is a very successful business that has the potential for continual growth and upward opportunities. It was founded in 1993 and established in May 1999 as a national restaurant, Panera Bread. The company operates or franchises 1,362 bakery-cafes in 40 states and 17 facilities that deliver fresh dough to the bakery-cafes every day. In 2005, Panera ranked 37th on Business Week’s list of “Hot Growth Companies”, earning $38.6 million with a 42.9% increase in profits. In 2008, the restaurant expanded into Canada.