Assignment Essay

1029 WordsSep 20, 20155 Pages
UNIT 11: UNDERSTANDING RELATIONSHIP MARKETING Scenario Your work for this unit will be based on Boots Pharmacy in the UK. Handy tip: There is a wealth of resources available to you throughout this unit, as it is based on a well-established, reputable organisation that communicates with potential and existing customers through various mediums which you will have seen or have access to. It is important that you use the resources and information available in order to conduct your own independent reading to help you answer the questions. The School Social Enterprise Group is struggling to effectively market their fund raising activities for the coming term. As non Business Studies students they are finding it very difficult to understand how to develop a meaningful relationship with their target market. You have been asked to develop a training presentation for them to assist the group in understanding how to develop Relationship Marketing strategies. You are encouraged to use Boots as an organisation to base the presentation on but may select another organisation if you wish. The School Social Enterprise Group is struggling to effectively market their fund raising activities for the coming term. As non Business Studies students they are finding it very difficult to understand how to develop a meaningful relationship with their target market. You have been asked to develop a training presentation for them to assist the group in understanding how to develop Relationship Marketing strategies. You are encouraged to use Boots as an organisation to base the presentation on but may select another organisation if you wish. Task One PASS (P1) Describe the meaning of relationship marketing Describe the meaning of relationship marketing P1/a Explain the term ‘relationship marketing’ P1/b Explain the term ‘brand loyalty’ P1/c

More about Assignment Essay

Open Document