As mentioned previously, they can easily create websites open to the public to advertise their products. They can provide information about the company and attract new people to their variety of products. Another advantage is the use of ecommerce and e-money, allowing consumers to pick out items and purchase them directly over the Internet, saving time, paperwork, and providing quick response time to their customers. Intranets can help many departments at the Dirt Bikes Company. First, providing employee financial information, pay records, and even benefits information on one site can greatly assist the Human Resource department.
This would project a certain way a consumer could imagine his or her life could be like. The idea would be to add features that include useful needs to the current clientele by focusing on the new design of the motorcycle. Host events where current customers could see the new motorcycle up close and try it out. If the consumers could have a hands-on approach to the product, they would more likely to purchase one of Thorr motorcycles. Then we could host parties for Cruiser Thorr owners, contract celebrity endorsements in addition to supply products giveaways.
Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
1. How does Harley- Davidson provide customers with form, time, place, and ownership utility for its motor-cycles? Harley Davidson is great at providing their customers with form, time, place, & ownership utility. They do this by knowing their customers & anticipating their needs. So their customers are able to find their goods and services available when and where they want to purchase them.
Week 4 Perceptual Maps S. L. Harrison MKT 421 March 3, 2014 Prof. Jon Ragatz Week 4 Perceptual Maps When using perceptual mapping for marketing purposes, the marketer will use the responses gathered from questions about a certain product provided by the consumers themselves. The qualitative answers given will be transferred to a graph or chart, called a perceptual map and the result are employed in improving the product or in developing a new one. During the simulation, the first aspect to creating the perceptual map for Thorr motorcycles was to choose the parameters of the perceptual map. In so doing, one must use the information that is provided in the competitor product comparison and the market research ratings. For the first perceptual
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
Standards also make it easier to understand and compare competing products. As standards are globally adopted and applied in many markets, they also fuel international trade. (IEEE, 2013). The Internet Engineering Task Force has the mission to make the internet work better and to run faster. This isaccomplished by creating high quality and technical documents that are relevant to the influences that people use, design and manage through the internet (Working Groups).
A well designed business strategy will create an increase in profit and overall customer approval. The resources can be allocated to identify other trends such as technology impacts. Technology base trends can have tremendous impact on Kucera Clothier. The company must stay alert of current technology trends. Many online retailers are now developing mobile applications for their stores.
Creative Product Promotion Walkers use many promotional mixes in order to achieve their marketing objectives; I will be looking at whether these actions in the way they do it are good enough to realistically achieve their marketing objectives. Place The place is a great promotional tool as well as it can bring the companies presence all around the world. Walkers use the element of Place by promoting their products on TV shows, Bus Stations, Magazines and On the Internet. Many of the walker’s ads include Gary Lineker, a famous football figure who represents the face of Walkers. Everyone recognises him and associate his football excellence with the brand of Walkers therefore achieving further sales, more profit, a good customer satisfaction
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.