Customer Profitability and Customer Relationship Management at RBC Financial Group Case Assignment The first page of the case discusses Richard McLaughlin’s challenge to interpret the RBC customer profitability data and define an actionable strategy for managing the various market segments. Following are representative data for RBC Financial Group’s three major customer segments; Key, Growth, and Prime, described in the case. The first plot is customer lifetime value (CLTV) calculated over 5 years for different percentiles of customers. The second plot is customer value calculated just for the next one year for different percentiles of customers: This is the current customer profitability. The above calculations have been performed using the CLTV method described in the case.
ReflectionsOver the four weeks of this theme, you should reflect on the following task: | Review your organisation’s marketing strategy, based on your learning from the theme, and make recommendations for improvement. The nominal word count for this assignment is 2,500 – 3,000 words. Please note that this is provided as an indication only. Write your responses in the white boxes below. | 1a.
Jones Blair Company Case BA 7050 – Fall 2012 Group 5 [pic] [pic] September 30, 2012 Mr. Alexander Barrett, President Jones Blair Company 2728 Empire Central Road Dallas, TX 75235 Mr. Alexander Barrett, On behalf of our consulting firm, I would like to extend our comments and consideration to you regarding the marketing dilemma that your company is currently facing. We have been able to review the Jones Blair Company’s performance over the past few years, along with a detailed description of the targeted demographic for your company. We have developed a scenario analysis of the pros and cons of the four options that the vice presidents of advertising, operations, sales and finance have presented to you. Upon further review, we believe that the best approach for your company would be to hire an additional sales representative in the field for the non-DFW market, targeting household and retail accounts. This is the area that would allow the most potential growth in sales and profitability.
Due Week 4 and worth 200 points Choose and research an industry where there has been a pattern of change in a particular market model (monopoly, oligopoly, etc.). Write a four to five (4–5) page paper in which you: Describe the industry and explain the general pattern of change of the particular market model. Hypothesize the basic short-run and long-run behaviors of the model in the industry you have chosen in a “market economy.” Analyze at least three (3) possible areas for the industry that could lead to transaction costs, and explain each in detail. Speculate about the behavior that could result from these transactions and propose at least two (2) strategies for dealing with them. Collect costs, revenue data, or other data from the industry that you deem relevant.
Consistent with management science, Boeing is focusing on the “numbers”, even at the supplier level. -In operations management techniques Boeing conducts roughly 4 hour long monthly and quarterly assessments to see if the supplier can speed up production. This techniques deals with scheduling production, production planning and optimum inventory level. With management science, Boeing conducts a 2-3 days long annual review this review would help improve decision making and strategic planning based on the evidence collected through the review. 3.
How do you define a target maket? (4 marks) 3. Define a market size of an industry of your choice then calculate the market share of one of your selected company in that industry. (4 marks) 4. Problem definition is the first step to start researching the market.
Marketing and Sales planning process: 1. Current situational analysis: Undertake a detailed evaluation of the current circumstances surrounding the client’s business activities producing a snapshot of where their business is today in relation to the market and their competitors and where they would like (or could be) at a given point in the future. 1.1. Evaluation of existing marketing activities: Benchmark the current marketing activities against those of competitors, market norms and industry leaders. 1.2.
Below is the first part of your Marketing Plan Report: QUESTION 1 You have to submit the first part of your Marketing Plan Report that covers among other things: 1. Situation Analyses, this will include: a) Situational environments (such as demand trends for your product/service; your customers; the decision makers; social and cultural factors involved; are demographic important here; state-of-art technology effects; politics and economic effects). b) Neutral environments, this has to do with groups or organizations. Media reports (favourable or unfavourable), consumer associations, and legislations. How do they have effect (if any) on your marketing plan for your product?
Step 4: What are the firm’s profit forecasts for the drink in its first, second, and third years? What are the chances that the drink will be a failure after 15 months? Should the firm test-market the drink before launching it? Step 5: Based on the answers to the questions in Steps 1 through 4, what is the firm’s most profitable course of action? Step 6: In 1 BMAns.qxd 2 9/26/11 11:18 AM Page 2 Answers to Odd-Numbered Problems light of expected (or unexpected) developments in the first year of the launch, how should the firm modify its course of action?
Executive summary The aim of this report is to analyse Tesco’s strateiesy both in corporate level and business level. The report will begin with the background information in Tesco, then the overall business will introduce Tesco’s current business situation, competition, operation and important issues. Secondly, the advantages and problems of product – diversification strategy are formulated. Followed by the ways of diversification, Tesco also made good use of cost leadership strategy and differentiation. Following the corporate strategies and based on relevant strategic management theories and concepts, this report will analyse the company’s current strategies on expanding in the US market.