Aspca Website Analysis

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“Fighting the Good Fight” Animal cruelty can be defined as the acts of violence or neglect perpetrated onto animals. Regrettably, this cruel behavior towards animals is a problem that plagues many types of animals in all parts of the world. Fortunately, there are many individuals who have recognized this problem and have joined forces with the American Society for the Prevention of Cruelty to Animals. Also known as the ASPCA, it is a non-profit organization whose mission is to provide effective means for the prevention of cruelty to animals throughout the United States. After a thorough analysis of their website, www.aspca.org, the argument could be made that the purpose of the site is to encourage adoption and donations, as well as promoting of the prevention of animal cruelty. The website accomplishes these goals by using various strategies; including testimonials, pictures, information and a general ease of use for anyone to get involved. Something that is prevalent throughout the website is stories of success. For example, there was one story on the site that I read and it was about a woman who just had to put her cat of 19-years down due to stomach cancer. She explained how she didn’t think that she would be able to go through another loss like that again, her husband persuaded her however to go to the ASPCA and look. Long story short, she ended up getting this cat who she then renamed Suki, and fell in love all over again. Stories such as these help the website appeal to its audience’s emotions which, in turn, will encourage them to use the site as a resource to achieve mutual goals. For example, a possible mutual goal is adoption of animals. The ASPCA website has an entire section dedicated to the adoption of animals. There are guides for people to see what kind of animal would fit their lifestyle best, a cat or a dog. Along with that there are also

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