Asics Vision, Mission, Objectives and Strategies.

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Step 1 – Identify the firm’s existing vision, mission, objectives and strategies. ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market[2][3][4]. ASICS bought the outdoor brand Haglöfs on July 12, 2010 for SEK1,000,000,000 ($128.7 million).[5] Statistics Public Company Incorporated: 1949 as Onitsuka Co., Ltd. Employees: 4,109 Sales: ¥128,901 million ($969 million) (2002) Stock Exchanges: Tokyo NAIC: 316211 Rubber and Plastics Footwear Manufacturing; 315228 Men's and Boys' Cut and Sew Other Outerwear Manufacturing; 315999 Other Apparel Accessories and Other Apparel Manufactur- ing; 316219 Other Footwear Manufacturing; 339920 Sporting and Athletic Good Manufacturing Company Perspectives The company name, which was changed to ASICS in 1977, stands for the first letters of the words in the Latin proverb, "Anima Sana in Corpore Sano," meaning "a sound mind in a sound body." Onitsuka Co., Ltd., the forerunner of ASICS, was established in 1949. Just after World War II, children could not get any sports shoes when they wanted to play sports. According to Onitsuka's philosophy based on "bringing up sound youth through sports," the company has continued to keep the tradition of specializing in the manufacture of sports shoes. The company name expressed this philosophy. Key Dates 1949: Onitsuka Co., Ltd. is founded in Kobe, Japan. 1963: Precursor to Nike, Inc. imports 200 pairs of Onitsuka Tiger shoes to the United States. 1966: Mexico 66 running shoes are first with Tiger Stripe

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