(New Balance.Com) The company was started in 1906 by William Riley a businessperson who saw a need to create comfortable shoes for factory and farm workers that would prevent many foot problems common to people who worked on their feet all the time. In 1908, Riley patented the arch support technology that has characterized all New Balance athletic shoes. By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the companies shoe sales and workforce.
Nike “Jordan Brand” A Marketing Plan By Amy Strickland firstname.lastname@example.org For MGT305 – Marketing Fall 2013 – Dr. Lorraine Powers EXCEUTIVE SUMMARY _____________________________________________________________________ Blue Ribbon Sports was an athletic apparel and footwear company that was founded in 1964 by Phil Knight. Phil Knight and Bill Bowerman, a legendary track coach created Nike with the intent of designing quality shoes for athletes. In 1972, Blue Ribbon Sports officially changed its name to Nike, Inc. By 1979, Nike had already managed to outsell Adidas, which is one of Nike’s main competitors. Nike has continued to maintain its popularity and also continues to build a solid clientele of professional, collegiate, and recreational athletes. The continued durability of the product, tasteful designs, large selections, and their continuous effort in creating the highest-quality products is what has kept Nike’s influential reputation alive.
Taylor Made scored its initial success with its first product, metal drivers, which debuted in 1979 and subsequently dominated the golf market. With its focus on research and development and aggressive marketing, the company grew to be the second largest U.S. golf manufacturer by the mid-1990s, a ranking attained because of the popularity of its Burner Bubble drivers, introduced in 1995. In 1997 Adidas AG acquired Salomon, Taylor Made's parent company, thereby creating Adidas-Salomon Group. Taylor Made was organized as a wholly owned subsidiary of Adidas-Salomon Group. Headquartered in Carlsbad, California, Taylor Made had operations in Japan, Great Britain, New Zealand, and Canada.
Case Study Analysis: Prince Sports, Inc. Kimberly Amodio Introduction Prince Sports is a racquet sports company whose portfolio of brands includes Prince (tennis, squash, and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The company was founded in Princeton NJ in 1970, while Bob McClure was reversing a vacuum cleaner motor, and engineers the worlds first ball machine, known as the "Little Prince". It's complete line of tennis product is astounding: they carry more than 160 racquet models; more than 50 tennis strings; over 50 footwear models and countless apparel, bags and accessories. Prince prides itself on its history of innovation in tennis, including inventing the first “oversize” and “long body“ racquets, the first “synthetic gut” tennis string, and the first “Natural Foot Shape” tennis shoe. Work cited:(Kerin, R, Hartley & Rudelius, W -- Marketing 11th ed.
1. Introduction Nike, Inc. is a multinational corporation from America that design, promote, marketing and selling clothing, shoes, equipment and services. It was found on January 25, 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports and get changed to Nike on May 30, 1971. Nike is commonly known for the Swoosh logo and their slogan ‘Just do it’. It’s one of the world’s biggest sport equipment and clothing provider and manufacturer which is valued at S$10,7 billion and over 44,000 employees all over the world.
By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the company’s shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the
Other then sports footwear, the company also produces other products such as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athletes; and Adidas Originals and Style Essentials was designed to focus on fashion and lifestyle. They also launched a Stella McCartney line in early 2000 which is part of the fashion and lifestyle collection. Adidas is a major domestic and international sport and events sponsor. Over the last number of years, Adidas has increased its marketing and sponsorships budget.
But there have some advantage and disadvantage in puma. The first advantage is about product. Puma produces shoes, clothes, sunglasses, perfume leather belts, sport equipment and everything about sports. Inside, the most famous product is shoes. PUMA published the first pairs of “CELL” cushioning soccer shoes in the world.
Approach Comparison 10 D. Creativity and Innovation 16 E. Balanced Scorecard Effectiveness 17 E1. Development 21 References 23 Introduction: Impala Athletics is an athletic footwear company was founded 10 years ago. The company sells over 5 million pairs of athletic shoes annually in several geographic markets that include North America, Europe-Africa, Asia-Pacific, and Latin America. The purpose of this report is explore how the company was managed, discussing the key actions concepts that were made to ensure success in achieving the goals of the strategic plan. A.
History Nike, originally known as Blue Ribbon Sports, was founded by University of oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile.The company's profits grew quickly, and in 1966 it opened a store in California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson The Swoosh symbol was first used by Nike in June 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. Nike derived from the Greek goddess of victory.