Asad Essay

29980 WordsJul 2, 2014120 Pages
Strategic Transformation of Ford Motor Company A project submitted in partial fulfillment of the requirements for the degree of Master of Science (Natural Resources and Environment) at the University of Michigan December, 2006 Tom Gladwin, Advisor John Gearen Sarah Hines David Hobstetter Sathyanarayanan Jayagopi Nikolaos Meissner Josh Nothwang Karen Putterman Mitsuyo Yamamoto Strategic Transformation of Ford Motor Company From Understanding New Mobility to an Analysis of Five Urban Markets December 13, 2006 Ford Motor Company University of Michigan 1 Table of Contents Executive Summary........................................... 3 Acknowledgments ............................................. 4 Introduction ...................................................... 5 Methods ........................................................... 18 Case Study: Bangalore, India ......................... 20 Case Study: Camaçari, Brazil .......................... 30 Case Study: Hermosillo, Mexico...................... 36 Case Study: Istanbul, Turkey.......................... 47 Case Study: Shanghai, China .......................... 57 Results ............................................................. 67 Discussion and Analysis .................................. 71 Appendices ...................................................... 77 Endnotes .......................................................... 91 2 Executive Summary New Mobility is a relatively new term used to represent an exciting and imminent reality. Our individual and societal transportation needs are complex and rapidly-evolving, while being shaped, constrained, transformed, and defined by a host of global pressures and trends. Within this context, New Mobility offers a fresh understanding of how we can meet transportation needs for both people and goods through an integrated network of

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