Arts Essay

2412 WordsApr 30, 201310 Pages
Paula Scher born October 6, 1948 in Washington, DC., is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Scher creates images that speak to an audience with emotional impact and appeal. The images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients. She is the 16th recipient of the School of Visual Art's Masters Series Award and an exhibition of her work can be seen at the Visual Arts Museum & School of Visual Arts, which ties in with her book, Make it Bigger Education She went to the Corcoran School of Art in Washington, DC, for classes in junior high and high school, then she went to college at the Tyler School of Art in Philadelphia. In college she tried fine arts and crafts-pottery and sculpture-but she was bad at everything except graphic design. She had took a general design course freshman year, and she learned about Basel and the Swill International style. But she was too sloppy for it. Then sophomore year she took a graphic design course with a teacher name Steve Tarantel who showed her more about ideas than execution. Stainslaw Zagorski, advised Scher to try illustrating with type. Career Scher moved to New York and took a job laying out children’s books for Random House. Next she was hired by CBS Records to the advertising and promotions department. After two years, she left CBS Records to pursue a more creative endeavor at a competing label, Atlantic Records, where she became the art director, designing her first album covers. A year later Scher returned to CBS as an art director for the cover department. During her eight

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