Art And Advertising Essay

8806 WordsApr 25, 201236 Pages
Contents Abstract………………………………………………………………….. 2 Introduction……………………………………………………………….3–5 Chapter One: Art and Advertising……………………………………...6-13 Chapter Two: The Cross Over. Absolut Vodka campaigns………...14-20. Chapter Three: ‘Art for ads sake is a copyright fight’......…………….21-27 Conclusion………………………………………………………………..27-29 Abstract This dissertation explores the differences between art and advertising in terms of their intensions and purposes within the creative world. However, continuously the two fields have progressively become in partnership as the line between art and advertising is almost appearing ephemeral within our commercialised culture. The work of Barbara Kruger, Peter Dunn and Loraine Leeson; who have been renowned for appropriating elements of advertising are discussed as a key element into the understanding of art as well as the postmodern culture. The Absolut Vodka Campaign is used in comparison to illustrate how both industries can benefit from working alongside each other. On the other hand the works of Gillian Wearing and Peter Fischli and David Weiss are explored as their works are known for being appropriated within advertising campaigns in which is used to demonstrate how appropriation can become plagiarism. Introduction Art and advertising are renowned for working against each other as well as appropriating each others techniques and mediums which include: the verbal and visual language of one another. Artists frequently appropriate the elements of advertising whether it is using the spaces conventionally related to advertising (such as billboards) to display their work, or using the language within advertising as a structure. Chapter 1 explores the differences between the two industries and how the intensions of both differ. This chapter also discusses the way the experience of both art and advertising can be related

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