Higher commodity imports such as steel affected the economic trend and reduce profitability due to slower economic growth and post financial crisis collapse in 2008. Social trends are people willing the pay for the best product and have a sense of brand awareness. Brand awareness can be displayed through marketing and advertising a product in magazine and even social feeds like Facebook, Twitter, Instagram, etc. Meanwhile, the technological trends are the increasing for better products with new digital climate control
Both text’s H and I are multimodal texts and this is to be expected as they are both advertisements, although more so from text I, which was produced in 2009, than text H which was produced in 1933. The 1930’s was a time when advertising and the use of extensive graphology was just taking off, due to hard economic times it was deemed more crucial. Company’s trying to sell their products started to explore every possible technique in order to advertise what they were selling superiorly in an effort to stay one step ahead and thus graphology became more illustrious. However in more modern times, there is much more competition for potential customers, especially in the automative market in which both of the companies behind these advertisement operate. In a more consumer based environment, which is the 21st century - caused by advances in technology, companies need to be more eye catching than ever.
501 use and develop systems that promote communication Be able to address the range of communication requirements in own role 1.1 As manager of the service a large proportion of my working day is problem solving. I need to communicate effectively with colleagues, individuals that use the service, family and friends of those using the service, advocates and other external agencies i.e. residential managers, health professionals, social services. Daily handover gives all colleagues the opportunity to raise any pertinent issues a free discussion where all have the chance to express themselves. Minutes of weekly staff minutes are signed by all staff to avoid misunderstandings and to ensure that points raised are actioned.
The market for this type of employee is very competitive because they are simply looking for a “warm body” to fill the position. Our recommendation is to hire employees at a higher pay rate with benefits to make individuals want to continue working for this company. Paying the employees more in the long run will be cheaper than the costs of constantly recruiting and training new employees. Question 1 To help manage employee turnover we would recommend the store uses recruiting via the internet so they can have a large pool of applicants. After they have all of the applicants they should pick some that stand out and sent up an interview.
Organisations collect a wealth of data on their customers during there day to day interactions. Analysing this data can be used to monitor customer service for instance what is the level of repeat business. Do people use refer a friend offers. What percentage of people fill in after sales surveys? Do sales levels follow patterns and have promises on targets been met?
Another possible advantage of privatisation is an increase in competition as the privatisation of state owned monopolies usually occurs at the same time as deregulation of the industry. The increase in competition can be the greatest incentive to improvements in efficiency. For example, there is now more competition in the telecom industry and suppliers are now investing in fibre-optic technology and improving the infrastructure via capital investment. However, privatisation doesn’t necessarily increase the level of competition; it depends on the market structure. For example there is currently no competition in tap water, however this is a widely debated area and we could see a change to this soon and
If the company can build relationship between the brand and customer, the company will get the competitive advantage because the customer will look for the brand, not the cheapest price. The company can increase the price for its branding to have higher revenue (Soft drink market, 2012). Whilst knowledgeable customers are a driving force so is brand loyalty. Brand loyalty makes it hard for new comers into the market and enables large
Instead of posting the recruitment news on newspaper or television and radio ads, which is expensive and time consuming, with the Internet, the recruitment process could be done faster, cheaper and more targeted to candidates than print-based job posting (Gibson & Swift, 2011 & Sandler, 2000). It is investigated that the use of online recruitment not only helps an organization to achieve cost and time effective, but also helps to attract more viewers (Cober et al, 2004 & Cober el al, 2003). In addition, as e-recruitment has turned out to be more popular than traditional recruitment approach, in order to attract and pull in quality applicants, the organization needs to convey its brand image to the job market (Allen, Mahto & Otondo, 2007). By this, the link between organization’s image, employer brand and recruitment has been established (Parry & Tyson,
Traditional marketers have always viewed customers through the lens of “Which product are we trying to sell?” Accordingly, in the old economy, a key driver of value was the “rent” producers of products could extract—derived from restricted information flows, brand “uniqueness,” and other high-friction elements. In this twentieth-century, the Internet and computer technology have dramatically reduced the friction that used to characterize the exchange of information. Eventually, products are becoming more and more like interchangeable commodities, which thereby put the squeeze on rents. The more relevant companies meet customers’ needs, the more rent-producing than specific products. Nowadays, customers are not looking for products as much as they are searching for experiences or solutions to problems.
We do our part. Together we save money” (Company website.) So IKEA targets customers who are willing to “trade off” service for cost (Porter 1996 as cited in Segal-Horn, 1998, p78). These activities could also lead to “positive-sum competition” (Porter, 1979, p7) as they serve a different customer segment than rivals (e.g. John Lewis) who serve a higher income