Business Proposal Team A RES/351 December 6th, 2012 Amanuel Gobena Business Proposal In the insurance industry, we have issues and projects that arise all the time. We are constantly trying to find ways to stay ahead of our competitors as well as new and clever ways to market our company’s insurance services. If the company is able to make themselves adaptable to the economy’s needs, then they and their customers will ultimately benefit from this. In this business proposal, we will attempt to discuss in great detail the most efficient way to solve a sales management dilemma at an auto insurance provider. In order to protect the identity of the companies discussed, we have decided not to utilize their names and instead designated them
It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate. Because of its effectiveness and larger variety of features, the XG Void will give our consumers the means to improve the quality and convenience of their household chores. Consumer Product Classification The XG Void is considered a “shopping good” category of the three-way consumer classification system. This product is not purchased as frequently as a convenience good and is considered a high risk purchase. Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase.
A major increase in sales between 2000 and 2006 has made Hotel Chocolat’s competitors eager to find the key to the company’s success, leaving the founders to face the challenge of how to protect the business from plagiarism. Trademarking its name and all its products, although a widely-used defence mechanism, is not a satisfying solution here; with 30% of its products replaced by another annually in order to meet the demands of its customers and continuous product range expansions, it would become a burden, adding administrative costs and bureaucracy. Now a luxury provider, the company started in 1980s supplying mints, before moving to chocolate and, finally, rebranding in 2003 as Hotel Chocolat. With own cocoa plantation, 11 retail shops in popular tourist locations, a call centre and an online store, Hotel Chocolat is now reaching customers in the UK, USA and in Europe, with aspirations to become one of the world’s top chocolate brands. Despite these developments, Hotel Chocolat is not interested in offering department store concessions or own-label goods and wants to keep the number of its high street shops to the minimum in order to retain its premium brand image and uniqueness as well as keeping full control over staff training and storing conditions of its products.
We need to make these sugary drinks not so easy to buy. Everyday the soda companies come out with some new drink to suck us in to buying them and getting us hooked. Pepsi and coke are famous for this, but we still feel the need to try the drinks that come out. Even though most of us know that these drinks we consume are bad for us. In conclusion I believe having a tax that increases the prices on sugary drinks is a good place to start for the obesity epidemic.
Laura Moore Professor Hovious English 1001 October 1st, 2014 How Much Does the Old Spice Odor Blocker Really Block? Old Spice commercials are always intense, humorous, outrageous, and much more. They try to persuade the audience to purchase products by getting their attention through their humor-filled commercials, and not much informative about the actual product. They carefully put together their advertisements so that they appeal to a certain audience and promotes the product in a unique way. The producers of Old Spice advertising utilize many rhetorical tools to make successful ads.
However, the risks of profit lead research can be seen in Southam’s experimentations and skin cream products today. What researchers need to do is find a balance between the two. Keywords: altruism, conflict, HeLa, moral, profit, science Conflicts of Altruism to Profit Over the course of several centuries, research has been conducted to better human understanding. Modern science has advanced in its ability to benefit society due to the numberless experiments and research conducted by scientists for either altruistic or profitable reasons. These two often contradictory forces greatly influenced HeLa related research.
The study concludes it destroys beneficial intestinal bacteria. However Duke University has a lot of financial backing from the sugar industry. James Turner, chairman of citizens for health was shock an outraged by Dukes findings; He even states that the same study used to conduct the finding of obesity and side effects is the same study use to get the product approved from the U.S. Food and Drug Administration. What we can conclude is there are still conflicting information out there in relations to artificial sweeteners and more studies will have to be done to conclude if splenda is safe, as well as if it contributes to obesity. REFERENCES: Answer Corporation (2012) How Safe is Splenda http://wiki.answers.com/Q/How_safe_is_Splenda Bilger, Burkhart (May 2006) the History of Splenda the Best-Selling Artificial Sweetener in America http://www.laleva.org/eng/2006/12/the_history_of_splenda_the_bestselling_artificial_ sweetener_in_america.html Central Valley Bariatrics (March 9, 2009) Consumers Affairs, Splenda Contributes to Weight Gain http://www.dssurgery.com/newsletters/splenda-contributes-to-weight-gain.php McNeil Nutritionals, LLC (1996-2012) Splenda Truth, Your Health
Two reasons for this constant product rejuvenation are to maintain current consumer interest and hopefully draw in new customers, but also to detract other companies from mimicking its ideas. Even though Hotel Chocolate is registered trademark across the world along with some of its product names, this does not prevent other companies trying to emulate their success. As Angus Thirwell, co-founder says "It's far better to be the innovator than the follower'', however this leaves the owners wondering how they can retain their uniqueness in the
They were also influenced by the fear of Europe flooding American markets with cheap goods after the war. Presidents Harding and Coolidge, granted with authority to reduce or increase duties, were always sympathetic towards the big industries, thus much more prone to increasing tariffs than decreasing them. Congress soon passed the Fordney-McCumber Tariff Law, which raised the tariff from 27% to 38.5%. However, this presented a problem for Europe since they needed to sell goods to the U.S. in order to get the money to pay back is debts, and when it could not sell, it could not repay. Later on President Hoover passed the Hawley-Smoot Tariff of 1930 which raised duty on non-free goods to nearly 60%.
Aldi had to come up with new and better strategies to tackle the stiff competition in UK and Switzerland and remain competitive among the existing competitors, Migros and Cooper, in their local market. Cultural differences in UK influences how Aldi decided to upscale their product range as well as providing a higher level of services to the customers. In UK, low cost or low prices are perceived as poor quality. Therefore, Aldi had to make adjustment to its prices and quality of products so that people’s perception of Aldi’s past reputation of an ‘underclass-discounter’ will changed overtime. In September 2012, Aldi has announced that they are increasing the price of milk again (Ford, 2012), this has also given Aldi an opportunity to improve its image of an ‘underclass-discounter’ in the UK and Switzerland.