Arguments Against Voters

322 Words2 Pages
Voters say they hate them. Candidates often promise not to use them. But yet, they have invaded our airwaves, flooded our phone lines, and have snuck into our homes with the rest of the mail. Almost everyone is disgusted by it. The candidates themselves complain that it distracts voters from the issues. Why, then, does negative campaigning continue? Some would say, because negative advertisements have been a fixture of political campaigning for more than 200 years. Others believe voters are swayed just as much by their emotional reaction as by their reason. Over the years, the tactics have changed as shrewd analysts and campaign managers have designed ways to maximize the impact of a message by taking the focus off of the
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