Aquine Stakeholders Memo

428 Words2 Pages
Aquine Stakeholders Memo Sarah Brown RES/341 March 15, 2012 James Malachowski Memo To: Aquine Stakeholders From: Sarah Brown, Quality Control Manager cc: Personnel Date: March 15, 2012 Re: Equipment Proposal The watch market is valued at over $10 billion dollars, our company currently occupies only 5% of that 10 billion dollar market; whereas, our Swiss competitors occupies a 21% share of the market (University of Phoenix, n.d.). According to research half of the the watch industry buyers pay over $1,000 dollars for watches that do not offer a certificate from the SOCC (University of Phoenix, n.d.). Because buyers prefer to buy watches with a certificate, it is my recommendation that our company focuses on improving our mechanical watch division. After reviewing Jean Dubois complaint that the advertising division was a fault for the drop in sales I found that both the advertising team and Krysten Neiman the brands ambassador to be yielding a positive effect on the sales of our watches. After analyzing consumers response to advertising I perceived that of those consumers who intend to buy an Aquine watch greatly increased to over 60% after viewing the commercial in which Krysten Neiman appears (University of Phoenix, n.d.). It is important that our company maintains the resourcefulness of Krysten Neiman and continues to focus on the advertising division; we should allot an average budget so that this division has the ability to remain effective. At the end of my investigation, Howard Gray asked me, to recommend machinery that would help our mechanical watches pass the SOCC standards and help raise company sales. Upon reviewing stakeholders’ recommendations, I conclude that our company should upgrade both the poising machine and the timing machine, and they should purchase a customized movement holders machine. I agree with both Uma

More about Aquine Stakeholders Memo

Open Document