Apple vs Samsung Infringement Scenarios Essay

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Harshavardhan Bhat, EMBA Weekend 13, Mannheim Business School, Germany Apple Vs Samsung IP infringement scenario, law suits and repercussions Table of Contents Introduction: ..........................................................................................................................................................................................1 Economic Impact and consequences ..................................................................................................................................... 2 Where can it go next? What are the implications? (Keeping US verdict as an example & extrapolating it to global scenario): ......................................................................................................... 3 Fight back on basis of IPR or Should one or both of them Rely on marketing instead of IP war? ............ 4 Should they Change the design / product to avoid IP war? ............................................................................... 5 Should one of them leave the market? Should one or both of them cooperate with competitor? Strategy : Conclusion and summary ....................................................................................................................... 6 References Introduction: This paper discusses the ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. In the spring of 2011, The patent war began when Samsung launched its Galaxy devices. Apple was upset with this and alleged Samsung that they have copied the designs from Apple and the copying is so pervasive that they appear to be actual Apple products. Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were

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