Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
| | 5. Research the status of 3G and 4G cellular service by visiting www.itu.int and www.4g.co.uk and www.3gnewsroom.com. Prepare a report (one paragraph) on the status of 3G and 4G service based on your findings. Answer 3G network is very advanced smart phone which has a variety of functions such as web browsing, instant messaging, access to emails, it give you option and allows you to download music, these functions are also similar to the functions of the 4G. The difference between the two are that the 3g speeds can usually reach up around 3 mbps wheres as the 4g has an average speed around
The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
(www.reuters.com) A wide range of mobile communication and media devices, personal computing products, and portable digital music players can be purchased under the Apple brand name. There are a variety of related software, services, and peripherals; networking solutions and third-party hardware and software products available as well. On July 16, 2013 Apple released the Logic Pro X, considered to be the most advanced version of its professional recording studio for the Mac. It features a new design that is more modern and the Logic Pro X comes with new plug-ins, sounds, and tools that keep the music-making process flowing. It also features Drummer, as virtual session player that jams along with the songs you are creating.
However mobile segment was fast emerging as a big substitute of MP3 players. As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), yet the threat of other substitutes is pretty high and Apple will find it difficult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music Store was very instrumental in helping the growth of iPod. The sales of iPod shot up by 6 times after the launch of iTunes store.
Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.
Among these smartphone brands, Samsung Galaxy and Apple iPhone have the strongest rivalry in the market. As we’ve picked Samsung as our company, the product we’ve chosen is Samsung Galaxy S5 and iPhone 5s from Apple as our competitor. According to Klamroth, the Samsung Galaxy S5 is competing