Apple Swot Analysis

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APPLE Apple, the largest company in the world by market capitalization, said it would return some of its estimated $100bn cash stockpile to shareholders by making quarterly dividend payments of $2.65 and spending up to $10bn on share repurchases. It is a world famous American company that has become well known for its technological products or what is globally called as “i-Family” products. The company started its business in America where is originally established and a few years later has become the largest technology company in the world and the nation’s most highly valued enterprise. The Apple’s growth rate of year 2011 was $108,249 billion in revenue which was approximately 670 percents rising since the year 2005. More interestingly, the earning per share for Apple was $27.68 per share, which has been increasing by 1,686 percents within the past six years. “ It's product innovation that drives Apple's accelerated rates of growth and it's innovation that will deliver monster-sized results in what I have dubbed "Apple's Monster Quarter." There is an estimate that the revenue of Apple Company at the end of year 2012 will be approximately $44 billion with $12.20 earning per share and the first quarter revenue in 2012, it is estimated to be exceeded the total revenue of the whole year in 2009 which is spectacular for one company to have been dramatically successful in its business. Apple growth rates are believed to mainly depend on the sale volume of iPhone and iPad which are IOS-based items of the company, especially the iPhone 4s and iPad 3 that have been lunched in the US and European stores a few months ago. The graph below will indicate the estimated revenues that Apple will have from selling iPhone products by the end of 2012 which is: Segments | FQ12012 Revenue | FQ12011 Revenue | Growth Rate | FQ12012 Units | FQ12011 Units | Growth

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