MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
This digital content service charged for music, and its ease-of-use and tight integration with the popular iPod proved irresistible to consumers. According to JP Mangalindan, a journalist at Fortune Magazine, iTunes is now the largest online music retailer in the world, with over 200 million registered users who have downloaded 15 billion songs. The next industry that Steve Jobs influenced is the personal computer. Steve helped popularize the very idea of
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
MAC COMPUTERS’ BRAND PERSONALITY Mac computers have been around since 1982 as “simple” machines. In 1996 Apple started a campaign called “I’m a Mac…And I’m a PC” that used brand personality to sway people to buy Mac Computers over PC’s. Over 60 TV ads were aired in 2006 resulting in 42% market share growth (McNamara, 2011). If Mac were a person, Mac would be a trendy, creative, handsome, man in his early 30’s, not to old but old enough to be knowledgeable in his job, and fun. He would be laid back, the jeans and t-shirt sort, completely down to earth.
Elisa Richardson Principles of Customer Experience Management Coarse Project Week 4 1.0: Company Status Quo I will briefly explain the content of Apple, a software and hardware consumer electronic. Apple is a similar company I’ve worked for in the past. I truly liked the job and would defiantly for the company again. I was only employed as a contractor seasonal worker. 1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market. Key elements of personal media players -First to the market- Apple was the first to have a touch screen media player. Their design is always innovative compared to competitors. -Itunes-Apple was the first company to launch their own digital store where customers can download music and movies to their media players. Key elements of Smart phones -First to the market-Apple was the first to the market to create a smartphone with a full touch screen as well as integrating features from there already popular iPod.
Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave. The influences of Apple Inc in the world and society around it are also topics that had my attention and my wiliness to analyze. Apples ability to grow and gain people’s attention must be in effort and should be understood by many different perspectives. Introduction Steve Jobs was born in 1955, in San Francisco. He was adopted by Paul and Clara Jobs in the same year he was born.
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.
To test her skills, I asked Siri to help me research the topics addressed in this paper. Almost all of my Internet-based research was conducted by asking Siri. She is a modest innovation completely focused on her tasks. When I asked her to “tell me about yourself”, she responded: “Who I am isn’t important, how can I help?” From the beginning, Apple has impressed the world with its innovative products that have repeatedly changed the way the world communicates, works, and plays. From Apple’s