Apple Inc Essay

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APPLE INC Apple is probably the most well-known company when it comes to the making of technology that is cutting edge and something that everyone wants to have in their possession. It has had a reputation for leadingedge products since college dropouts Steve Jobs and Steve Wozniak first founded the company. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. The company is incorporated on January 3. 1977 Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. Products Apple Inc. (Apple), is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, and the iLife and iWork creativity and production suites. Apple sells its products worldwide through its retail stores, online stores, and direct sales force. In addition, the Company sells a range of compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. Name Apple wanted to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time — which had names such as IBM, DEC, Cincom and Tesseract — in order to get people to use them at home. They looked for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different There are various stories as to why the Apple name was adopted. Some say that it was just a name that did not sound like a techno geeky computer name. Steve Jobs has said that he was

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