Apple Inc. Essay

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Apple, currently the most valuable company in the world, and the creator of the extremely popular devices such as the iPhone and the iPod Touch, clearly an extremely successful company. Pulling in more profits than search-engine giant Google is no small feat, but Apple was not always this successful. Apple started off much like other smaller companies but it was arguably the invaluable contributions of Steve Jobs, the former CEO of Apple that allowed this company to be so powerful and dominate nearly every market they entered. Apple Computers, as it was called at the time, was first founded in 1976 by Steve Jobs and Steve Wozniak and primarily served as a personal computer manufacturer. The famous iOS based devices that they are so popular for now did not appear until decades later. The duo released their first products, the Apple I, which pales in comparison to even extremely basic cell phones of today, yet was an engineering marvel of its time. It featured a cassette-tape interface for loading and saving programs, lacked a screen, a mouse, or even a case for that matter. Many of these limitations were a result of the duo’s extremely limited funding, as they had to scrounge money to be able to afford to build these computers and even sold some of their own possessions to raise money. It was sold through a local computer store, The Byte Shop, who bought 50 from Jobs and Wozniak who had to then order the parts from a hardware vendor, build the computers themselves, and then sell it to The Byte Shop. Steve Wozniak moved on from Apple, which later released the Apple II. This computer was much more capable than their previous iteration, as it featured a monitor and a case. Because it was more expensive to produce than the Apple I, Jobs needed money, and eventually formed Apple Computers Inc. with Ronald Wayne and a hesitant Mike Markkula. The name Apple was chosen

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