Apple, Inc Essay

929 WordsFeb 12, 20124 Pages
Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Strayer University Business 499 Professor Acquay January 29, 2012 Abstract Apple is a huge company who is constantly coming up with new technology. They are one of the leading computer software and design companies. This company is pushing their way to the top through technology, research, and innovation. Apple is pushing their competitors out of the way, while blowing everyone’s mind with all of the different products that they come up with. As long as they continue with what they are doing, they will continue to be successful. “Apple Inc. formerly Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers” (Wikipedia). They have about 357 stores that exist in ten different countries. They are currently a very innovative company. Steve Jobs was one of the founders of the company, and during thirty years of this company’s existence they went through many ups and downs. Eventually Jobs left the company, and this is when the company started to go downhill. Due to a few legal mistakes, competitors were able to get many ideas from this company. One day Steve Jobs decided to rejoin the company, and this helped the company to start doing well again. During the time that he joined back with Apple, iTunes was created. Their main challenge was to make sure that all of their information was secure. Jobs knew exactly where he wanted this company to go, and he wanted them to be ahead of all their competition. Apple is constantly coming up with new technology, which is another one of their challenges because their competitors are keeping their eyes and ears open to see what kind of ideas they can steal. Lately, they came up with the tablet, different Android phones, and the new

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