Apple Design Politics Essay

3138 WordsMay 18, 201313 Pages
15 Design Tips to Learn From Apple . There is no shortage of companies that follow popular design trends to appeal to a mass market. Much more rare is the breed of company that actually sets design trends. Today we’ll examine the techniques of a company that occupies the top of the design food chain: Apple. Below you’ll find 15 practical ways to follow Apple’s example in creating beautiful interfaces. #1: Keep it Simple [pic] Take a look at Apple’s homepage and don’t think about what you see, but what you don’t see. I’ll give you a hint, it’s all over this site (no not this very site, click the link silly). The answer of course is visual clutter. A homepage is supposed to tell users everything about your company, to communicate all your product categories in detail, to list endless features, and to showcase your logo as big as possible. Right? According to Apple: wrong. Apple’s homepage simply shows off their most recent work and provides you with a few easily understood categories to help you get to the information you want to see. Granted, odds are you aren’t designing for a remarkably ubiquitous company that needs no introduction. However, you can still use minimal but attractive design to increase usability. Imagine you’re driving up to an airport. As you drive along you are simultaneously hit with five or six signs containing maps with the locations for everything from terminals right down to handicap accessible restrooms. The argument the map designer would make is that he gave you all the information you needed to get anywhere you wanted to go. You would no doubt quip back that his fault was in giving it to you all at once as you were driving by at 20 mph. Now imagine you are at Sky Harbor, Phoenix Arizona’s remarkably easy-to-navigate airport. As you pull in you see a sign that says “Hello, welcome to

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