Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs, iPods, iPads, iPhones, and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997, Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but innovative philosophy behind each product they manufactured.
Individual Life Cycle Management Analysis MKT/230 Apple Inc. developed and designed the iPod which is one of the most popular media players that is used by adults, teenagers and even children. After they launched the iPod they then turned to the iPhone and iTunes, which associated the “i” with Apple. Apple wanted to give the customers a way to listen to music that was easy to carry and economically feasible for all. Many customers loved to listen to music but only wanted certain songs not the whole album or CD. Based on this Apple develop iTunes which was an inexpensive but a legal way for customers to download and listen to the song they wanted.
While these products are highly successful Microsoft continue to push the envelope to create and improve products that are synchronized with tablets, PCs, game systems, and phones in businesses and consumers to increase their productivity. Identify Strategic Initiative. Microsoft
There are many different operating systems to pick from, but for now let’s compare Apple’s OS vs. Androids OS. Which operating system is the most efficient? Which offers the most for consumer’s money? Which one is overall most consumer friendly? Although the answers to these questions can vary greatly from person to person, my goal is to outline the pros and cons of both systems so that consumers can make a more knowledgeable decision.
Also, you can have a feel about the iphones and macs by trying it out. The advantages of this is that you can take pictures from the camera. The cameras are highly advanced. The disadvantages is that the apps are limited and there isn’t internet. Customer service is very good in Apple store because they always to help you get the best deals in the particular product.
EXECUTIVE SUMMARY The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management. The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain, Apple needs to have an effective forecast system, efficient information system and a consistent total quality management. Above all, the report has some limitations.
TMA 01 A REPORT ON THE MARKETING OF APPLE TV BY FELIX OWUSU GYAMERAH 1. EXTERNAL ANALYSIS The external analysis was done using the PESTLE model. The study was focused on Sociological, Technological and Legal factors as viewed more relevant to this case study • Sociological Apple is the most valued brand in the world. The Apple ecosystem is so well integrated that anyone who owns an Apple product or does not for what matters, cannot resist an Apple TV. The new digital war is to conquer the main hub of family lives, which is the TV.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Additional to this, it brought to market a phone that integrated various technologies. This was new and invoated. However, like most things, the idea was replicated and soon other companies were following the model; none like Samsung however. Samsung took apple’s idea and made it their own. After Jobs death, the identity of the company took a hit as well as their market share.