Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers. Apple’s philosophy is not to engage in market researches and solely relies on providing a great product, but then how does Apple engage with it’s customers and applies it’s marketing strategy? Steve Job’s was cited, “It isn’t not the consumer’s job to know what they want. It is difficult for a consumer to tell you what they want when they have never seen anything remotely like this” (Guru Nanak Institution of Management, 2015). Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits.
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Current Industry a. Mergers i. AT&T/Cingular attempts to maximize profit ii. Sprint/Nextel attempt to save struggling business iii. Verizon/Vodafone in an attempt to further maximize growth b. New Technology i. Apple and it’s iPhone revolutionizing industry ii.
| Apple Case Analysis | Murilo Bustani | BUS 417Dr. Harlow | 02/14/2013 | Wingate University | | Table of Contents Abstract pg. 3 Analysis: Introduction pg. 4-7 Discussion pg. 7-10 Conclusion pg 10-12 Appendix: Audit pg.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices. Scope I have limited my research to the following questions for Apple Inc. and Kelly Services. These questions will help identify possible staffing solutions and the kind of strategic information technology workforce solutions. 1. What are the products or services?
Ques 1. How sustainable is Apple’s competitive position in MP3 players? Ans 1. Apple’s iPod was first introduced in 2001 and because of the innovative design strategy of Apple; iPod soon became one of the most successful products in terms of revenue and popularity. It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy.