Apple Essay

1120 Words5 Pages
1- How has Apple Developed extreme loyalty among consumers that has resulted in an almost cult-like following ? Apple has a clear sense of who its customers are and what the brand represent, which helps it to align its pricing, promotion, and distribution with its overall goals. The company relies on hit products and high impact rollouts to stimulate emotional buying, also their promotion strategy has led to a perception that Apple products are part of a consumer’s identity. Thanks to its Marketing strategies, Apple has grown into one of the most admired and successful brands in the world. Apple brand embodies quality, prestige, and innovation. Apple was able to develop extreme loyalty among consumers due to a combination of several factors, including the leadership qualities of late CEO Steve Jobs, a corporate culture of enthusiasm and innovation, and the revolutionary products for which Apple has become known. Apple has also mastered core research and development skills that have allowed the company to translate its technological capabilities into products that consumers want and willing to pay a premium price to obtain. Designing products from the user’s point of view, its products seemed to resonate with consumers. The company successfully adopted a market orientation in which it was able to gather intelligence about customers current and future needs for certain features - even before the customers themselves knew they needed them. Releasing of innovative electronics products that resonated deeply with customers. For instance, the creation of iPod and iTunes met customer needs for an efficient way to manage and listen to a variety of music on the go. The company’s product strategy is based on innovative designs, ease-of-use, and seamless integration. Apple has not only created highly successful products, but also what consumers’ appetites

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